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View Search Ads by Competitor

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Discover the search ads that were identified as sources of traffic to your competitors with the Search Ads page.

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What is the Value?

The Top Search Ads page is an ideal way to analyze the nature of search engine ads that drives traffic to your analyzed sites. Afterward, you can see how your search traffic ads compare to your competitor(s) by toggling between them and seeing the difference in positioning and attributed keywords. Remember, if a competitor ad has additional keywords attributed to it, consider matching them in yours.

How to Use Search Ads

To find the top search ads for up to 5 competitors, follow these steps:

  1. Go to the Paid Search Module in Acquisition Channels.

    Note: This feature is available in other modules. See Feature Location.

  2. Enter a website and go to Search Ads.

To target your analysis,

  • Click +Compare to add up to four additional sites

  • Use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.

    Tips:
    If available, mark the Compare to checkbox for side-by-side data comparison to the previous time period.
    In some cases, the Type of Traffic filter only offers Desktop Traffic as an option. In this case, Mobile Traffic data is not currently available.

Key metrics & insights:

  • Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).

  • Landing Page: Full URL of the landing page receiving traffic from this ad.

  • Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).

  • Position: Average position of the advert on the SERP.

Note: This page analyses one website at a time. You can filter by website at the top of the results table. In addition, you have the option to show/hide columns of the results table and download to excel.

FAQs

What types of search ads do you show data for?

We show data for Google Search Ads (that are marked as ads within the SERP).

Feature Location

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