Discover the search ads that were identified as sources of traffic to your competitors with the Search Ads page.


What is the Value?

The Top Search Ads page is an ideal way to analyze the nature of search engine ads that drives traffic to your analyzed sites. Afterward, you can see how your search traffic ads compare to your competitor(s) by toggling between them and seeing the difference in positioning and attributed keywords. Remember, if a competitor ad has additional keywords attributed to it, consider matching them in yours.

How to Use Search Ads

To find the top search ads for up to 5 competitors, follow these steps:

  1. Go to the Paid Search Module in Acquisition Channels.

    Note: This feature is available in other modules. See Feature Location.

  2. Enter a website and go to Search Ads.

Key metrics & insights:

  • Position: Average position of the advert on the SERP.

Note: This page analyses one website at a time. You can filter by website at the top of the results table. In addition, you have the option to show/hide columns of the results table and download to excel.


What types of search ads do you show data for?

We show data for Google Search Ads (that are marked as ads within the SERP).

Feature Location

Try it now!

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