Discover the search ads that were identified as sources of traffic to your competitors with the Search Ads Spy page.


What is the Value?

Search Ads 2.0 is an ideal way to analyze the number and nature of the paid search ads driving traffic to your analyzed sites. 

With Search Ads 2.0 You can quickly see the traffic and volume performance of each search ad and evaluate which are driving the most engagement, as well as their positioning on the SERP and the attributed keywords being used to drive that engagement.

Remember, if a competitor ad has additional paid keywords attributed to it, consider matching them in your own search ad campaigns.

Usings Search Ads PPC and Paid Search Managers can:
  • Understand which ads competitors are pushing as part of their campaigns and where on the SERP they are positioned 

  • Understand which are running the longest and are driving the most traffic and engagement

  • Understand which copy and messaging have worked best at driving traffic

  • Analyze the Landing pages that each ad is driving traffic too

  • Reveal the keywords being bid on to drive each Search Ad, and what their CPC is, so Managers can understand the potential cost of competing on those keywords


How to Use Search Ads

To find the top search ads for up to 5 competitors, follow these steps:

  1. Go to the Paid Search Suite in Acquisition Channels.

    Note: This feature is available in other modules. See Feature Location.

  2. Enter a website and go to Search Ads.

  3. To customize your analysis:

    - Click +Compare to add up to four additional websites.
    - Use the filters in the upper right to set the time period and device type.


A great way to make the most of the Search Ads feature is to use the boolean (inc/exc) filters, and focus only on ads where the competitor is targeting their brand. 

Alternatively, you could filter for ads that were triggered by non-branded keywords, which are more likely to have a lower CPC and may well be easier on your Paid Search budget.

Key metrics & insights

  • Traffic Share: Traffic split across all search ads found, highlighting the most clicked ads i.e. those generating the most engagement.

  • Volume: Total search volume of the keywords that triggered the ad - this is used as our estimation for ad impressions.

  • Position: Average position of the advert on the SERP.


What types of search ads do you show data for?

We show data for Google Search Ads (that are marked as ads within the SERP).

Feature Location

Try it now!

Was this article helpful?
5 out of 9 found this helpful