Search ads capture search engine advertisements that were identified as sources of traffic to the analyzed domains within the chosen time frame.


What is the Value?

The Top Search Ads page is an ideal way to analyze the nature of search engine ads that drives traffic to your analyzed sites. Afterward, you can see how your search traffic ads compare to your competitor(s) by toggling between them and seeing the difference in positioning and attributed keywords. Remember, if a competitor ad has additional keywords attributed to it, consider matching them in yours.

How to Use Top Search Ads

Within Keyword Research > Analyze Keywords, you can search for any keyword and see every search ad variation to uncover your competitors' ad strategies.

You can see:

  • Position: Average position of the advert on the SERP.

Note: This page analyses one website at a time. You can filter by website at the top of the results table. In addition, you have the option to show/hide columns of the results table and download to excel.


What types of search ads do you show data for?

We show data for Google Search Ads (that are marked as ads within the results).

Feature Location

Marketing Intelligence > Competitive Analysis > Paid Search > Search Ads

Marketing Intelligence > Keyword Research > Analyze Keywords > Top Search Ads

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