Location: Research >Website Analysis > Search Traffic > Ads
Search traffic ads capture search engine advertisements that were identified as sources of traffic to the analyzed domains within the chosen time frame.
You can see:
Ads: Advert, including the full copy as it appears on Google SERP
Landing Page: Full URL of the landing page getting traffic from this ad
Keywords: Search keywords in which the advert appears
Position: Average position of the advert on the SERP
Note: This page analyses one website at a time. You can filter by website at the top of the results table. In addition, you have the option to show/hide columns of the results table and download to excel.
The Search Traffic > Ads page is an ideal way to analyze the nature of search engine ads that drives traffic to your analyzed sites. Afterwards, you can see how your search traffic ads compare to your competitor(s) by toggling between them and seeing the difference in positioning and attributed keywords. Remember, if a competitor ad has additional keywords attributed to it, consider matching them in yours.