Discover the ads that were identified as sources of traffic to your competitors with the SERP Ads module.
The SERP Ads module contains two tabs: Search Ads and Product Ads
What is the Value?
Search Ads is an ideal way to analyze the number and nature of the paid search ads driving traffic to your analyzed sites.
With Search Ads You can quickly see the traffic and volume performance of each search ad and evaluate which are driving the most engagement, as well as their positioning on the SERP and the attributed keywords being used to drive that engagement.
Remember, if a competitor ad has additional paid keywords attributed to it, consider matching them in your own search ad campaigns.
Understand which ads competitors are pushing as part of their campaigns and where on the SERP they are positioned
Understand which are running the longest and are driving the most traffic and engagement
Understand which copy and messaging have worked best at driving traffic
Analyze the Landing pages that each ad is driving traffic too
Reveal the keywords being bid on to drive each Search Ad, and what their CPC is, so Managers can understand the potential cost of competing on those keywords
How to Use Search Ads
To find the top search ads for up to 5 competitors, follow these steps:
Navigate to Search module in Acquisition Research.
Enter a website and go to SERP Ads.
To customize your analysis:
- Click +Compare to add up to four additional websites. - Use the filters in the upper right to set the time period and device type.
Tip: A great way to make the most of the Search Ads feature is to use the boolean (inc/exc) filters, and focus only on ads where the competitor is targeting their brand.
Alternatively, you could filter for ads that were triggered by non-branded keywords, which are more likely to have a lower CPC and may well be easier on your Paid Search budget.
Key metrics & insights
Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
Traffic Share: Traffic split across all search ads found, highlighting the most clicked ads i.e. those generating the most engagement.
Volume: Total search volume of the keywords that triggered the ad - this is used as our estimation for ad impressions.
Landing Page: Full URL of the landing page receiving traffic from this ad
Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
Position: Average position of the advert on the SERP.
What types of search ads do you show data for?
We show data for Google Search Ads (that are marked as ads within the SERP).
Product ads capture search engine product advertisements that were identified as sources of traffic to the analyzed domains within the chosen time frame. Search for any keyword and see top product lists ads variations to uncover your competitors' ad strategies.
What is the Value?
This page is an ideal way to analyze the nature of search engine product ads that drive traffic to your analyzed sites. Afterward, you can see how your product ads compare to your competitor(s) by toggling between them and seeing the difference in image, positioning, and attributed keywords. Remember, if a competitor product ad has additional keywords attributed to it, consider matching them in yours.
How to UseTo analyze product listing ads for up to five sites, follow these steps:
Navigate to the Search module in Acquisition Research
- Enter a website and go to SERP Ads
To target your analysis,
Click +Compare to add up to four additional sites
Use the filters in the upper right to set the time period, country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.
Tips: If available, mark the Compare to checkbox for side-by-side data comparison to the previous time period. In some cases, the Type of Traffic filter only offers Desktop Traffic as an option. In this case, Mobile Traffic data is not currently available.
Key metrics & insights:
- Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
- Landing Page: Full URL of the landing page receiving traffic from this ad.
- Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
- Position: Average position of the product ad on the SERP, from left to right (ads are sorted by position in the table).
Note: This page analyses one website at a time. In compare mode, you can filter by website at the top of the results table. You also have the option to show/hide columns of the results table and download to Excel.
Product ads data comes from Public Data Extraction – an advanced algorithmic engine that captures and indexes public data. The last 28 days of data is updated every 24-48 hours.
What types of product ads do you show data for?
We show data for Google Shopping Ads (that are marked as ads within the results).
Try it now!
- Navigate to Acquisition Research > Search > Paid Website Analysis > SERP Ads