Analyze any keyword or keyword list to understand which website pages and URLs are gaining search traffic. Deep dive into total, organic or paid traffic and reveal how the keywords and their traffic share and clicks perform over time.
For SEOs, understanding which pages are resonating most with searchers is crucial. This feature allows you to look beyond identifying top domains and provides a full picture of what content is winning in the SERPs. By focusing on what’s working, you can replicate success, fill content gaps, and ultimately improve your rankings and traffic.
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Discover which URLs are getting the most traffic share from organic/paid keywords or keyword lists.
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Understand who you are competing with within the Search realm across keywords and identify strategic partners for backlinks and content placements
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Monitor the traffic share and clicks of any keyword over time in daily, weekly or monthly granularity with a view of the past 28 days, so you can see keyword trends in real-time or across the past 13 months - so you can see how traffic share for keywords fluctuates across competitors and it's seasonality. You can also:
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See who is suddenly gaining or losing market share from a certain keyword or list of keywords or consistently retaining traffic share.
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Perform post-campaign analysis following specific events & dates (e.g., Elections, Black Friday, etc.) and see the traffic and click share split between you and your competitors
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Optimize your SEO, PPC, and Content campaigns and drive high-intent traffic to your business and increase your digital market share
To analyze the webpages that are gaining or losing search traffic from a selected keyword or keyword list, follow these steps:
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Go to the Keyword Research module under Search Intelligence , and find the Pages feature under the Keyword Explorer section
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Select a keyword or keyword list to analyze by inputting text into the keyword search bar.
- Select the date, country and device type you want to analyze
In the Clicks Over Time insight, you'll find a be able to select up to 100 URLs receiving organic or paid traffic from the analyzed keyword or keyword list and see how these stack up against each other
Within the graph, you'll also be able to select the time range you want to view the clicks (last 28 days, 3 months, 6 months or 13 months), the granularity of that timeframe (daily, weekly, or monthly) and you can select between a trend, stacked trend and click share view of the data too.
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Trend view: Highlights the major movements in clicks over time. It shows how traffic to these websites change allowing you to easily track their ups and downs over the period we're looking at. It gives you a clear picture of each site's performance over time.
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Stacked Trend view: Shows the total number of clicks so you can see the individual trends of different websites, while also seeing an aggregate view of how they perform over time. It's a neat way to visualize both individual and collective performance.
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Share view: The stacked area chart displays the accumulated click share of the selected domains over a specific period. Each color represents a website, and the height of the color at any point shows how much of the total clicks count comes from that site. It helps you see who's getting the most attention over a period.
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Date range granularity: Select timeframes of Last 28 days, last 3 months and last 6 months, to see the trend for the keywords over the longer term as well as get daily, weekly and monthly granularity for the click spread too.
In the Traffic Breakdown table you can analyze the exact URLs getting traffic from the keyword or keyword list, along with the following metrics:
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URLs: List of all the URLs and pages that receive clicks and traffic from a given keyword or list
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Search Clicks : Website’s share of traffic generated by the keyword
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Change: Change in clicks volume by percentage based on the time period selected. Sorting by Change is a great way to discover trending keywords, fast-growing companies, and new partners or prospects.
- Organic vs Paid: the proportion of clicks between organic and paid
- Desktop vs Mobile: percentage of incoming traffic from desktop vs mobile devices
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Position: URL’s organic position on Google's Search Engine Results Pages (SERP) (over the time period selected).
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Ranked SERP Features: SERP features the URL ranks for on the analyzed keyword or keyword list
Don't forget about the filters at the top of the table! Target your analysis by: Website Industries or by All All Website types (e.g. Transactional, Content Publishing, and other websites).
Note: If you check any boxes to the left of the URLs in the Traffic Breakdown table and click the Keyword Gap Analysis button you'll be able to take a shortcut to the Website Explorer tool where you can conduct a deeper analysis on the performance of those URLs. A great tool for doing Keyword Gap Analysis and finding new keyword opportunities.
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