Location: Research > Website Analysis > Search Traffic > Competitors
Search Traffic Competitors shows you the top 100 websites competing with the analyzed website for organic (free) search traffic and paid (ppc) search traffic.
To analyze keyword competitors:
- From Website Analysis, enter a website you would like to analyze.
- Go to Search Traffic > Competitors.
- Toggle between the Organic Competitors and Paid Competitors tabs to see domains competing against you for organic traffic over the same keywords and then paid traffic for the same keywords.
- Filter the list of domains by clicking from the All Categories dropdown list.
Note: You can click Compare and add up to 4 of your competitors.
In the table, you can see:
- Domain: Website, including all meaningful subdomains
- Category: Category best describing the domain
- Global Rank: Traffic rank of the site, compared to all other sites in the world, (#1 ranked domain being the website that has the most traffic in the world)
- Affinity: Percentages of shared keywords (the volume of keywords that generated traffic to both sites) and the volume of search traffic for both sites. It's a combination of the volume of overlapping keywords and overall search volume to those websites.
- AdSense: Whether the domain uses Google Adsense or not
A custom category (found in Category Analysis) allows you to analyze the selected domains further in terms of market share, traffic, engagement, top keywords and more.
To create a custom category:
- Mark the checkbox next to each domain listed to add them to a custom category.
- Click Select List > Create new category.
- Enter a name, and from the List type drop-down, select either General Category or Partner List.
- When finished, click Save.
Uncover who you’re competing against from an SEO perspective. This list of domains may be different to your classic industry competitors. Use this list to identify new competitors who are optimizing or bidding their way to the top. Following spotting a search traffic competitor, compare yourself against them and go to Search Traffic > Keywords to reveal exactly which keywords you may be competing for.