Search Keyword Competitors shows you the top 100 websites competing with the analyzed website for organic (free) search traffic and paid (ppc) search traffic.
Uncover who you’re competing against from an SEO perspective. This list of domains may be different from your classic industry competitors. Use this list to identify new competitors who are optimizing or bidding their way to the top. Following spotting a search traffic competitor, compare yourself against them and go to Search > Competitors to reveal exactly which keywords you may be competing for.
To analyze keyword competitors:
From Competitive Analysis, enter a website you would like to analyze.
Go to Search > Competitors.
Toggle between the Organic Competitors and Paid Competitors tabs to see domains competing against you for organic traffic over the same keywords and then paid traffic for the same keywords.
Filter the list of domains by clicking from the All Categories dropdown list.
Note: You can click Compare and add up to 4 of your competitors.
In the table, you can see:
Domain: Website, including all subdomains. Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.
Category: Category best describing the traffic source domain, such as search engines, fashion, and apparel, etc.
Global Rank: Highest sum of monthly unique visitors and pageviews globally (#1 ranked domain being the website that has the most traffic in the world).
Affinity: Percentages of shared keywords (the volume of keywords that generated traffic to both sites) and the search traffic volume for both sites. It's a combination of the volume of overlapping keywords and overall search volume to those websites.
AdSense: Indicates whether the domain uses Google AdSense.
A custom category (found in Category Analysis) allows you to analyze the selected domains further in terms of market share, traffic, engagement, top keywords, and more.
To create a custom category:
Mark the checkbox next to each domain listed to add them to a custom category.
Click Select List > Create new category.
Enter a name, and from the List type drop-down, select either General Category or Partner List.
When finished, click Save.