Product ads capture search engine product advertisements that were identified as sources of traffic to the analyzed domains within the chosen time frame. Search for any keyword and see top product lists ads variations to uncover your competitors' ad strategies.
This page is an ideal way to analyze the nature of search engine product ads that drive traffic to your analyzed sites. Afterward, you can see how your product ads compare to your competitor(s) by toggling between them and seeing the difference in image, positioning, and attributed keywords. Remember, if a competitor product ad has additional keywords attributed to it, consider matching them in yours.
To analyze product listing ads for up to five sites, follow these steps:
In the Acquisition Channels module, go to Paid Search > PPC Competitor Analysis > Product Ads.
Note: This feature is available in multiple modules. See Feature Location.
Key metrics & insights:
Position: Average position of the product ad on the SERP, from left to right (ads are sorted by position in the table).
Note: This page analyses one website at a time. In compare mode, you can filter by website at the top of the results table. You also have the option to show/hide columns of the results table and download to Excel.
Where does the data come from, and how often is it updated?
Product ads data comes from Public Data Extraction – an advanced algorithmic engine that captures and indexes public data. The last 28 days of data is updated every 24-48 hours.
What types of product ads do you show data for?
We show data for Google Shopping Ads (that are marked as ads within the results).