The Top Product Ads page shows top product list ad variations for the keyword or keyword groups provided. Find the creative ad that appears for variations of the target keyword or keyword group and the top web domain appearing for the keyword(s). This helps uncover your competitors’ advertising strategies by showing the top ads.
To see top product ads:
From Digital Marketing > Keyword Research > Analyze Keywords, enter a keyword.
Within Analyze Keywords, click Top Product Ads.
Top product list ad variations for the Keyword or Keyword Group that you have set will be displayed.
In the table, you can see:
Category drop-down: Filter by any SimilarWeb-made category of websites to see when ads appeared only for sites in that category for the associated keyword(s).
Ads: Advert, including the full copy as it appears on Google's Search Engine Results Pages (SERP).
Domains: Every website that appeared for the keyword(s) the user provided.
Landing Page: Full URL of the landing page receiving traffic from this ad.
Keywords: Search keywords in which the advert appears on Google's Search Engine Results Pages (SERP).
Position: URL’s organic position on Google's Search Engine Results Pages (SERP) (in the last 30 days).