Discover the search keywords driving traffic to a site to uncover opportunities and help build a winning digital marketing strategy.
The Keywords page is a treasure chest full of valuable search insights. Research and compare a competitive set of up to five sites and:
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Discover an extensive list of all the search keywords driving traffic to you and your competitors. See your wins and losses, and discover opportunities to grow your traffic share.
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Understand your traffic share for each term, and discover ways to optimize the content on your website and ad campaigns.
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Use the variety of filters to refine your research to extract deeper insights on your SEO and PPC strategy and really understand what's working (and what's not!).
Using the Metrics
If you're an SEO manager:
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If you're a PPC manager:
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Within Competitive Analysis > Search > Keywords, you can get a comprehensive analysis of organic and paid search traffic for up to five sites.
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Enter the primary website. Click +Compare to add up to four more sites.
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Using the filters in the upper right, select the time frame, geographic region, and the type of traffic for the analysis.
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The Keyword page provides a comprehensive list of Search Terms driving traffic to the analyzed sites.
Apply the filters to refine your search to suit your research needs. Use the Boolean search bar to filter the list to a particular topic or product
Using the filters:

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Paid and Organic Keywords: Organic: Keyword used to attract free traffic through search engine optimization (SEO). Paid: Keyword used to attract paid traffic through search engine marketing (SEM).
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Branded and Non-Branded Keywords:
Note: We do not have the Branded/Non-branded breakdown for subdomains.
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Search Engines: Search engines (e.g. Google, Yahoo, Yandex, and Duckduckgo).
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Search Types: Regular Search, News Search, Image Search, Video Search.
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Any Volume: Enter a range to filter by search volume.
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Any CPC: Enter a range to filter by price.
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Topic: Topics are keyword phrases that are most commonly found in search queries for the analyzed site. Available topics are determined by those who have the highest traffic share.
Tip
With the Topic filter, you can surface keyword phrases driving traffic to the analyzed site, and then apply other powerful search keyword filters available on this page.
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Keyword Opportunities: Find keywords that your competitors are getting traffic for.
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Keyword Losses: Find keywords that you are pursuing, but losing to your competitors.
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Keyword Wins: Find keywords that are driving the majority of traffic to you and less to your competitors.
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Highly Competitive Keywords: Find keywords that both you and your competitors are competing for.
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Keyword Search Intent: Understand the intent behind users' search queries.
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Newly Discovered: Search terms that did not appear in previous months.
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Trending terms: Search terms with a significant rise in traffic since the prior month.
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Question queries: Question search terms, often starting with who, what, when, why, or can.

Key metrics & insights:
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Note
Sorting available only under 10K results. The Volume filter is disabled when there are more than 50K results. Try adding other filters first.
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CPC: Estimated price that advertisers pay to buy an ad in Google Adwords triggered by the keyword, in the selected country (from the past 30 days).
Q: Can I see weekly Search Keywords data?
If you have access to our premium feature, you can see weekly keyword data for a specific week. This helps with real-time campaign optimization - no need to wait a month to see how keyword traffic shares change. This new metric enables you to view data, week over week to see changes. In addition, users can easily uncover more long-tail keyword opportunities because with this feature we can provide many more keyword results.
Try it now! Website Analysis > Enter a website and go to Search > Keywords.
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