Search Keywords


Keywords in Search contains a comprehensive analysis of organic and paid search traffic reaching the analyzed domain. You can filter between branded or non-branded to fully understand the paid and organic search strategy of any website.

What is the value?

If you're an SEO manager, use the filters to:

  • Instantly conduct a competitive analysis for your search engine optimization and marketing efforts (Competitive Traffic filters)

  • Learn who your rivals are in organic and paid search results (Organic & Paid Keyword filter)

  • Instantly view keywords that can bring in new traffic (Competitive Traffic filter)

  • Understand where you're losing traffic to your competitors (Competitive Traffic filter)

  • Develop keyword and topic lists with keywords to target

  • Monitor your share of voice

  • Optimize the content on your website, marketing collateral (video, social media, email marketing), and landing pages accordingly

If you're a PPC manager, use the filters to:

  • Analyze competitor paid campaign strategies (Competitive Traffic filters)

  • Understand which keywords to bid on for maximum ROI (Competitive Traffic filter)

  • Develop keyword and topic lists with keywords to target

  • Monitor your share of voice

  • Optimize the copy of your landing pages

How to Use

To analyze keyword traffic:

  1. From Competitive Analysis, enter a website you would like to analyze.

  2. Go to Search Traffic > Keywords.

  3. Click Compare and add up to 4 of your competitors.

    A full list of keywords that are driving traffic to you and your competitors' websites in the given time frame is displayed.

  4. You can apply any of the filters to narrow down your list.

    Note: You can use the boolean search bar to filter the list to a particular topic or product.

You can filter by:

  • Organic Keywords: Keyword used to attract free traffic through search engine optimization (SEO).

  • Paid Keywords: Keyword used to attract paid traffic through search engine marketing (SEM).

  • Branded Keywords: Keyword used to search for a company name.

  • Non-Branded Keywords: Keywords that do not reference a company name.

  • All Search Engines: Search engines (e.g. Google, Yahoo, Yandex, and Duckduckgo).

  • All Search Types: Regular Search, News Search, Image Search, Video Search.

  • Any Volume: Enter a range to filter by volume.

  • Any CPC: Enter a range to filter by price.

  • Topic: Shows traffic share for the keyword phrase.

  • Competitive Traffic:

    • Keyword Opportunities: Find keywords that your competitors are getting traffic for.

    • Keyword Losses: Find keywords that you are pursuing, but losing to your competitors.

    • Keyword Wins: Find keywords that are driving the majority of traffic to you and less to your competitors.

    • Highly Competitive Keywords: Find keywords that both you and your competitors are competing for.

  • Newly Discovered: Search terms that did not appear in previous months.

  • Trending terms: Search terms with a significant rise in traffic since the prior month.

  • Question queries: Question search terms, often starting with who, what, when, why, or can.

In the free text search, you can:

  • Include keywords containing the seed keyword.

  • Exclude keywords containing the seed keyword.

  • Include URLs containing the seed keyword.

  • Exclude URLs containing the seed keyword.

Within the table, you can see:

  • Search Terms: Words searched for by users in search engines which drove traffic to the analyzed site.

  • Total Traffic Share: Percentage of search traffic sent by this keyword to the analyzed websites.

  • Competitive Traffic Share: Distribution of traffic between the analyzed websites.

  • Organic vs Paid: Distribution of organic traffic (visits to your website as a result of unpaid "organic" search results) versus paid traffic (visits to your website after you have paid for advertising promotions).

  • Volume: Average number of monthly searches for the analyzed keyword(s) in Google (over the last 12 months).

    Note: Sorting available only under 10K results

  • CPC: Estimated price that advertisers pay to buy an ad in Google Adwords triggered by the keyword, in the selected country (from the past 30 days).

  • Position: URL’s organic position on Google's Search Engine Results Pages (SERP) (in the last 30 days).

  • URL: Most recent URL displayed in organic Google search results in the selected country (over the last 30 days).

Can I see weekly data?

If you have access to our premium feature, you can see weekly keyword data for a specific week or the past 7 days. This helps with real-time campaign optimization - no need to wait a month to see how keyword traffic shares change. This new metric enables you to view data, week over week to see changes. In addition, users can easily uncover more long-tail keyword opportunities because with this feature we can provide many more keyword results.


Digital Marketing > Competitive Analysis > Search > Keywords

Was this article helpful?
0 out of 0 found this helpful

Other articles you might like