Viewing Website Performance

Using Website Performance, you will be able to identify key insights on your business by not only seeing the overall performance, but comparing it with other websites. This will allow you to make informed suggestions based on the competitive landscape.

Traffic & Engagement

In this section, you can see:
  • Total Visits: This helps you understand the total audience reach of your prospect vs. their main competitors. Click on the % icon to view their relative traffic share for the time period.
  • Device Distribution: This displays the device your audience is using to visit the site.
  • Global Rank: This rank is defined by the highest sum of monthly unique visitors and page views globally.
  • Country Rank: This is the traffic rank of a site, as compared to all other sites in its top country.
  • Category Rank: This is the traffic rank of site, as compared to all other sites in its main category.
In addition, you can see:
  • Monthly Visits: This shows the average visits sent to the domain.
  • Monthly Unique Visitors: This shows the average number of individuals driving traffic to a website.
  • Deduplicated Audience: This shows the average number of individuals driving traffic to a website across multiple devices (counted only once). 
  • Ave. Visit Duration: This shows the average duration of the visit in hours, minutes, and seconds.
  • Page per Visit: This shows the average number of pages per visit.
  • Bounce Rate: This shows the average bounce rate, which is when the user visits only one page.

In the Visits Over Time graph, you can see visits to your domains and compare to visits of your competitors.

Marketing Channels

In this section, you can see the Channels Overview, which is the percentage of incoming traffic from each marketing channel.

Incoming traffic includes:
  • Direct: Use this metric to assess a website’s brand strength (awareness and demand).
  • Email: A website that receives a large amount of traffic from email is likely to have a large loyal customer base that engages via an owned mailing list.
  • Referrals: A website that receives a large amount of traffic from referrals is likely to have a strong affiliate strategy or enjoy significant media coverage.
  • Social: A website that generates high and consistent traffic from social networks is likely to have a loyal community of users.
  • Organic Search: Is the site well-optimized for SEO? When there’s a correlation with direct traffic, it indicates strong brand awareness as many of the organic visits generated by branded terms. 
  • Paid Search: A website that generates a large amount of traffic from paid search is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.
  • Display Advertising: A website that generates a large amount of traffic from display ads is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.

Geography

In this section, you can see the top 5 countries sending traffic to the website. It includes percentages indicating the share of total traffic and month over month change. 

This can help you focus your strategy on countries you are doing well in, or conversely, put more efforts into countries with low numbers.

Search

In this section, you can see a breakdown of organic and paid search in percentages. You can also see the top search terms filtered by organic and paid.

Referrals

In this section, you can see the top websites sending traffic to your site. You can also see the top categories driving traffic to your site.

For more information, see Incoming Traffic Insights.

Outgoing Traffic

In this section, you can see Top Links Destinations, which shows the top websites that the selected website directs traffic to. It includes percentages indicating the share of total traffic and month over month change.

The Top Ads Destinations shows the top websites receiving traffic via ads from the selected websites. It includes percentages indicating the share of total traffic and month over month change.

Social Traffic

In this section,, you can see the leading social networks that drove traffic to the selected site on desktop. This includes sites like YouTube, Twitter, Facebook, Reddit, Douban, and others.

Display Advertising

This section includes a breakdown of the top advertising networks that delivered ads on desktop and top publishers that referred advertising traffic to the selected website on desktop. It includes percentages indicating the share of total traffic and month over month change.
 
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