Viewing Website Performance

Using Website Performance, you will be able to identify key insights on your business by not only seeing the overall performance but comparing it with other websites. This will allow you to make informed suggestions based on the competitive landscape.

Traffic & Engagement

In this section, you can see:

  • Total Visits: Sum of all visits for the selected period. This helps you understand the total audience reach of your prospect vs. their main competitors. Click on the % icon to view their relative traffic share for the time period.

  • Device Distribution: Percent of incoming traffic from desktop vs. mobile web.

  • Global Rank: Highest sum of monthly unique visitors and pageviews globally (#1 ranked domain being the website that has the most traffic in the world).

  • Country Rank: In compare mode, it’s defined by the primary website selected and indicates the website rank in its top country. Rank is defined by the highest sum of monthly unique visitors and page views.

  • Category Rank: Highest sum of monthly unique visitors and page views for the category to which the primary website belongs to.

In addition, you can see:

  • Monthly Visits: Sum of all visits (non-unique, desktop & mobile) per month.

  • Monthly Unique Visitors: Average number of individuals driving traffic to a website.

  • Deduplicated Audience: Average number of individuals driving traffic to a website across multiple devices (counted only once). For more information, see our Glossary.

  • Ave. Visit Duration: Average duration of the visit in hours, minutes, and seconds. Longer visits may suggest that visitors interact more extensively with the website, which may mean they find it a rich source of relevant information and knowledge. The more time a visitor spends on the website, the more likely they are to convert.

  • Pages per Visit: Average pages per visit for the selected time period.

  • Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

In the Visits Over Time graph, you can see visits to your domains and compare to visits of your competitors.

Marketing Channels

In this section, you can see the Channels Overview, which is the percentage of incoming traffic from each marketing channel.

Incoming traffic includes:

  • Direct: Use this metric to assess a website’s brand strength (awareness and demand).

  • Email: A website that receives a large amount of traffic from email is likely to have a large loyal customer base that engages via an owned mailing list.

  • Referrals: A website that receives a large amount of traffic from referrals is likely to have a strong affiliate strategy or enjoy significant media coverage.

  • Social: A website that generates high and consistent traffic from social networks is likely to have a loyal community of users.

  • Organic Search: Is the site well-optimized for SEO? When there’s a correlation with direct traffic, it indicates strong brand awareness as many of the organic visits generated by branded terms.

  • Paid Search: Website that generates a large amount of traffic from paid search is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.

  • Display Advertising: A website that generates a large amount of traffic from display ads is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.

Geography

In this section, you can see the top 5 countries sending traffic to the website. It includes percentages indicating the share of total traffic and month over month change.

This can help you focus your strategy on countries you are doing well in, or conversely, put more effort into countries with low numbers.

Search

In this section, you can see a breakdown of organic and paid search in percentages. You can also see the top search terms filtered by organic and paid.

Referrals

In this section, you can see the top websites sending traffic to your site. You can also see the top categories driving traffic to your site.

For more information, see Incoming Traffic Insights.

Outgoing Traffic

In this section, you can see Top Links Destinations, which shows the top websites that the selected website directs traffic to. It includes percentages indicating the share of total traffic and month over month change.

The Top Ads Destinations shows the top websites receiving traffic via ads from the selected websites. It includes percentages indicating the share of total traffic and month over month change.

Social Traffic

In this section, you can see the leading social networks that drove traffic to the selected site on desktop. This includes sites like YouTube, Twitter, Facebook, Reddit, Douban, and others.

Display Advertising

This section includes a breakdown of the top advertising networks that delivered ads on desktop and top publishers that referred advertising traffic to the selected website on desktop. It includes percentages indicating the share of total traffic and month over month change.

Location

Digital Marketing > Competitive Analysis > Overview > Website Performance

Market Research > Company Research > Website Analysis > Overview > Website Performance

Was this article helpful?
0 out of 0 found this helpful

Other articles you might like