Strategic Overview

The Strategic Overview section gives you an overview of key visit and engagement metrics to better understand your website's performance compared to your competition.

Visits Over Time

This graph shows you visits to the domains in the arena. You can display this information on a daily, weekly, or monthly basis as well as the actual numbers or percentages. This allows you to see how you stack up against your competitors.

Note: You can filter by Unbounced Visits - to show pages that were visited more than once.

In the table, you can see:
  • Domain: Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.
  • Traffic Share: Percentage of traffic out of the overall arena sent to the website
  • Visits: Total visits sent to the domain over a selected period
  • Change Over Period: Change in visits between the earliest month and most recent month in this period
  • Ave. Visit Duration: Average duration of the visit in hours, minutes, and seconds
  • Page per Visit: Average number of pages per visit
  • Bounce Rate: Average bounce rate, which is when the user visits only one page

Engagement Metrics

This shows you a comparison of engagement metrics between the websites in the arena.

In the table, you can see:
  • Domain: Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.
  • Desktop / Mobile traffic split: Percentage of traffic split by device
  • Visit Duration: Average duration of the visit in hours, minutes, and seconds
  • Page per Visit: Average number of pages per visit
  • Bounce Rate: Average bounce rate, which is when the user visits only one page

Marketing Channels Overview

In this section, you can see the Channels Overview, which is the percentage of incoming traffic from each marketing channel. You can display this information with numbers or percentages. This helps you see what is working and what isn't, allowing you to focus on what is important to increase traffic to your site.

In the graph, you can see:
  • Direct: Use this metric to assess a website’s brand strength (awareness and demand).
  • Email: A website that receives a large amount of traffic from email is likely to have a large loyal customer base that engages via an owned mailing list.
  • Referrals: A website that receives a large amount of traffic from referrals is likely to have a strong affiliate strategy or enjoy significant media coverage.
  • Social: A website that generates high and consistent traffic from social networks is likely to have a loyal community of users.
  • Organic Search: Is the site well-optimized for SEO? When there’s a correlation with direct traffic, it indicates strong brand awareness as many of the organic visits generated by branded terms. 
  • Paid Search: A website that generates a large amount of traffic from paid search is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.
  • Display Advertising: A website that generates a large amount of traffic from display ads is spending advertising budgets to increase brand awareness or target relevant audiences for specific products.

Note: You can benchmark the results to the main domain you are analyzing or to the category, and you can filter to show only Unbounced Visits - pages that were visited more than once.

Dashboards

This shows you data visualizations that are automatically updated with the most current data available. To get started, click the Dashboard Gallery or select a predefined dashboard for your convenience.

With this feature, you can:
  • Create a separate dashboard with unique metrics for each of your business needs
  • Customize and organize your dashboards with a simple drag & drop capability
  • Easily reach the PRO tables from your dashboard to further investigate the data
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