The Strategic Overview section gives you an overview of key visit and engagement metrics to better understand your website's performance compared to your competition.

Visits Over Time

This graph shows your visits to the domains in the arena. You can display this information on a daily, weekly, or monthly basis as well as the actual numbers or percentages. This allows you to see how you stack up against your competitors.

Note: You can filter by Unbounced Visits - to show pages that were visited more than once.

In the table, you can see:

  • Traffic Share: Percentage of traffic out of the overall arena sent to the website

Engagement Metrics

This shows you a comparison of engagement metrics between the websites in the arena.

In the table, you can see:

  • Desktop / Mobile traffic split: Percentage of traffic split by device

Marketing Channels Overview

In this section, you can see the Channels Overview, which is the percentage of incoming traffic from each marketing channel. You can display this information with numbers or percentages. This helps you see what is working and what isn't, allowing you to focus on what is important to increase traffic to your site.

In the graph, you can see:

  • Note: You can benchmark the results to the main domain you are analyzing or to the category, and you can filter to show only Unbounced Visits - pages that were visited more than once.

Dashboards

This shows you data visualizations that are automatically updated with the most current data available. To get started, click the Dashboard Gallery or select a predefined dashboard for your convenience.

With this feature, you can:

  • Create a separate dashboard with unique metrics for each of your business needs

  • Customize and organize your dashboards with a simple drag & drop capability

  • Easily reach the PRO tables from your dashboard to further investigate the data

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