The Keywords by Industry page reveals insights on the top keywords for the selected industry. See the distributions of paid vs organic traffic, search traffic by channel and by source, and many insights on volume, leaders, and trends for the top keywords in the industry.
The new filters will allow you to explore exploding and tanking search terms on the industry level, whether it’s Finance, Home and Gardening, etc. You can use this data to adjust your SEO and PPC strategies to properly promote products or services.
From Digital Marketing > Keyword Research, select Keywords by Industry.
Click the Search bar field to expose the list of industries. Select an industry from the list.
Click See Keywords.
On Keyword by Indusry page you can see:
Search Traffic by Channel: Breakdown of search traffic by search channels, such as regular search, news, image, video, and others
Search Traffic by Source: Breakdown of search traffic by source, such as Google, Yahoo, Bing, etc.
In the table below, you have search term results displayed for both organic and paid search. You can also use the tabs to filter to show only organic or paid.
You can filter by:
All Search Channels: Breakdown of search traffic by search channel e.g. Regular, News, Image, etc.
Branded and Non-branded: Breakdown between all keywords or non-branded keywords. If a company is trying to broaden its audience, it would focus on non-branded keywords.
Newly discovered: Find new keywords to target, which didn’t appear in the month prior to the analyzed month.
Trending terms: See which keywords experienced a significant rise in traffic compared to the previous month.
In addition, you will be able to see data for the last 28 days for this filter, allowing you to gain quick insights on what’s currently trending.
Question queries: Find question-based keywords e.g. containing who/what/when/why/can. Increase traffic and link-building opportunities, as relevant content that solves users’ problems, will definitely attract clicks and links. For example, “Where can I buy an iPhone 11 Pro?”
This example shows non-branded, trending, and question query keywords for the Finance industry. Results show that mortgage queries are popular and the trend column shows the rise from the previous month.
In the Home and Gardening industry, the search queries mainly revolved around growing your own vegetables. This can be attributed to the Coronavirus and how people are home more.