Within the Top Keywords page, you can view keyword data on the category level to help you understand how traffic is driven to various sites in specific categories. For example, you can filter to show only keyword data for the TV Movies and Streaming category, and if your site is in this category, you can gather valuable insights to adjust your SEO strategies to properly promote your products or services.

What is the value?

The new filters will allow you to explore exploding and tanking search terms on the category level, whether it’s Finance, Home and Gardening, etc. You can use this data to adjust your SEO and PPC strategies to properly promote products or services.

How to Use

You can see:

  • Search Traffic by Channel: Breakdown of search traffic by search channels, such as regular search, news, image, video, and others

  • Search Traffic by Source: Breakdown of search traffic by source, such as Google, Yahoo, Bing, etc.

In the table below, you have search term results displayed for both organic and paid search. You can also use the tabs to filter to show only organic or paid.

You can filter by:

  • All Search Channels: Breakdown of search traffic by search channel e.g. Regular, News, Image, etc.

  • Branded and Non-branded: Breakdown between all keywords or non-branded keywords. If a company is trying to broaden its audience, it would focus on non-branded keywords.

  • Newly discovered: Find new keywords to target, which didn’t appear in the month prior to the analyzed month.

  • Trending terms: See which keywords experienced a significant rise in traffic compared to the previous month.

    • In addition, you will be able to see data for the last 28 days for this filter, allowing you to gain quick insights on what’s currently trending.

  • Question queries: Find question-based keywords e.g. containing who/what/when/why/can. Increase traffic and link-building opportunities, as relevant content that solves users’ problems, will definitely attract clicks and links. For example, “Where can I buy an iPhone 11 Pro?”

To create a custom category:

  1. Click New Category.

  2. Provide a name for your custom category.

  3. Enter or paste a list of websites you would like to analyze.

  4. From the List type drop-down, select either General Category or Partner List.

  5. When finished, click Save.

Use Case

This example shows non-branded, trending, and question query keywords for the Finance category. Results show that mortgage queries are popular and the trend column shows the rise from the previous month.


In the Home and Gardening category, the search queries mainly revolved around growing your own vegetables. This can be attributed to the Coronavirus and how people are home more.


Feature Location

Digital Marketing > Keyword Research > Find Keywords (by Industry) > Top Keywords

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