Industry Leaders Analysis

The Industry Leaders section lists top-performing websites in all categories.

How to Use

To view metrics for your chosen industry:

  • Select an industry from the dropdown list.

    The list will refresh to show the top websites for your predefined or custom category.

Market Quadrant Analysis

The Market Quadrant Analysis graph allows you to view top websites in all industries, or the selected industry, in a graph. This provides you with a visual snapshot to help you better understand who is winning in the relevant category.


Note: Hover your mouse over a website in the graph to display more detailed information.

In addition, you can view the industry average to understand how the analyzed site compares to its competition. Benchmark sites against competitors by examining the intersection between two metrics of your choice.

What is the value?

This new graph provides you with a faster way to slice and dice the top website pages with two chosen metrics to extract a more in-depth analysis and benchmark websites with their competitors.

Use Case

Let’s say you want to find a website that attracts the most engaged audience in Travel and Tourism in the United States. All you have to do is look at monthly visits and visit duration: just select Travel and Tourism, the date range, and the country. The results will be displayed visually in the Market Quadrant Analysis graph.

In the filters within the graph, select Monthly Visits vs. Visits Duration. This will provide you with a visual snapshot of the leaders in these metrics. In addition, you can benchmark the website you are analyzing to the industry average; this gives you an overview of your performance as compared to the industry average.

Examine the following metrics:

  • Domain: Website, including all subdomains. Hovering over the domain will give you more details, such as Global Rank, Country Rank, and Last Month Visits.

  • Traffic Share: Estimated traffic sent to each to the analyzed page (or domain) in percentage compared to the total website's search traffic.

  • Change: Month-over-month change in traffic volume by percentage (based on the selected time period).

  • Rank: Website traffic rank based on the number of monthly unique visitors and the number of page views across desktop and mobile traffic.

  • Monthly Visits: Sum of all visits (non-unique, desktop & mobile) per month.

  • Unique Visitors: Sum of all unique visits per included month.

  • Desktop vs Mobile: Percent of incoming traffic from desktop vs. mobile web.

  • Visit Duration: Average duration of the visit in hours, minutes, and seconds. Note: This average includes bounced visits.

  • Pages/Visit: Average pages per visit for the selected time period. More pages per visit often indicate that users are highly engaged and willing to explore more of the site.

  • Bounce Rate: Percentage of visitors who enter a site and then leave after visiting only one page. For more information, see our Glossary.

  • AdSense: Indicates whether the domain uses Google AdSense.


Market Research > Industry Research > Web Industry Analysis > Overview > Industry Leaders

Try it now!

Was this article helpful?
0 out of 3 found this helpful

Other articles you might like