The Industry Leaders page identifies the top-performing websites in any Industry.

This is Industry Leaders

What is the Value?

Understand who is winning in a specific industry using the Market Quadrant Analysis graph and the Industry Leaders table. Analyze the top-performing websites in the industry and dive into their traffic and engagement performance to:

  • Benchmark your market share and digital performance against your competitive landscape

  • Track and monitor leaders to stay ahead of market dynamics

  • Quickly spot market disrupters

  • Identify new industry players and potential partners

How to Use Industry Leaders

Follow these steps to compare engagement metrics for industry leaders:

  1. Within the Market Research tool, go to Web Industry Analysis.

  2. Select a predefined or custom industry and go to Industry Leaders.

  3. To target your analysis, use the filters in the upper right to set the time period (1 or 3 months), country, and type of traffic (desktop, mobile, or all traffic) that you would like to analyze.

Top & Rising Players

The Top Players and Rising Players tables provide you with a high-level overview of the market leaders and trending websites. Using this information you can spot emerging players in any industry, and follow up on different metrics.


In these tables, you will find:

  • Top 5 players and top 5 rising players in the selected industry

  • The sum of unique visitors to each site in the most recent month

  • The yearly change in unique visitors

Market Quadrant Analysis

The Market Quadrant Analysis graph allows you to view top websites in all industries, or the selected industry, in a graph. This provides you with a visual snapshot to understand who is winning in the relevant industry. You can view the last three months or the last month to see how industry leaders change in position over time.


Note: Hover your mouse over a website in the graph to display more detailed information.

You can also view the industry average to understand how the analyzed site compares to its competition. Benchmark sites against competitors by examining the intersection between two metrics of your choice (Monthly Visits, Visits Duration, Unique Visitors, Bounce Rate, Traffic Share, Change, Pages/Visits).

In the table, you can see:

You can filter by:

  • Transactional Websites: Websites that allow the ability to conduct transactions through the financial institution's website by initiating banking transactions or buying products and services.

  • Content Publishing Websites: Websites that focus on presenting content, such as news outlets, blog sites, etc.

  • Other Websites

Note: A free-text search is available.

Use Case

Let’s say you want to find a website that attracts the most engaged audience in Travel and Tourism in the United States. All you have to do is look at monthly visits and visit duration: just select Travel and Tourism, the date range, and the country. The results will be displayed visually in the Market Quadrant Analysis graph.

In the filters within the graph, select Monthly Visits vs. Visits Duration. This will provide you with a visual snapshot of the leaders in these metrics. You can also benchmark the website you are analyzing to the industry average; this gives you an overview of your performance compared to the industry average.

Feature Location

Try it now! Web Industry Analysis > Enter an Industry and go to Industry Leaders.

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