Using Videos Ad insights, you can easily discover, view, and analyze video ad campaigns used to drive traffic to competitor sites.
Build your best video ad strategy by first understanding what's out there and working for your competitors. See the actual video ads, target URLs, and campaign duration to help identify and analyze the top performers. Understand which networks, campaigns, and ad networks they are associated with to help drive your video ad strategy.
To use the Video Ad tools to discover data and insights on Video Ad Campaigns follow these steps
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Go to the Find Video Ads page.
Note: This tool is available in multiple modules. See Feature Location.
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To target your analysis:
* Click +Compare to add up to four additional sites. * Use the filters in the upper right to set the time period, country, and traffic sources (desktop, mobile, or all traffic) that you would like to analyze.
Using the filters:
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Website: Toggle between the sites you're analyzing.
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Campaign: The campaign name is the landing page title.
Note: If the campaign is no longer running, you may see an expired or blocked page name.
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Sort by: View creatives by ‘Last seen’ or ‘First seen’ filters so you’ll know which campaigns, messages, and creatives have been successful over time.
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Order: You can filter by ascending or descending order.
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Tip: Select a combination of filters to hone in on the exact display strategy being used by a competitor.
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To visit the landing page where the video drives traffic, click the link below the video or the icon in the bottom right of the thumbnail.
Note: if the campaign is no longer active, the link will expire.
What kind of Video Ads does Similarweb track?
Similarweb tracks pre/mid/post-roll video ads on youtube.com.
Try it now!
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Competitive Analysis > Enter a website and go to Display > Videos.
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Find Video Ads > Enter a website.
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