The Deduplicated Audience metric reveals how many users are driving traffic to a website across devices. This facilitates more accurate audience analysis and can deliver a clear understanding of where companies should spend their media budget (mobile/desktop/both). Deduplicated Audiences can be considered a proxy for a website’s actual user base.
To estimate the size of deduplicated audiences, SimilarWeb uses a learning set and linear regression modeling to build an algorithm that can estimate the size of a website’s deduplicated monthly visitors.
Using this metric:
A high percentage of deduplicated audience can indicate engaged users with high intent and platform stickiness, since users are visiting the site from more than one device.
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