Deduplicated Audience

Definition:

The Deduplicated Audience metric reveals how many users are driving traffic to a website across devices. This facilitates more accurate audience analysis and can deliver a clear understanding of where companies should spend their media budget (mobile/desktop/both). Deduplicated Audiences can be considered a proxy for a website’s actual user base. 

Calculation:

To estimate the size of deduplicated audiences, SimilarWeb uses a learning set and linear regression modeling to build an algorithm that can estimate the size of a website’s deduplicated monthly visitors.

Using this metric:

A high percentage of deduplicated audience can indicate engaged users with high intent and platform stickiness, since users are visiting the site from more than one device. 

For the full guide, read here.

 

 

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