Evaluating or measuring performance against those of others in the same industry
To benchmark a website against the standard, you first need to understand who the standard is, meaning the competitive set you should use.
Therefore, to benchmark against a website’s competitors, you will first need to understand who your prospect’s competitors are.
Below are three Similarweb functionalities you can leverage to find your prospect's competitors.
Find similar sites using the Similarweb algorithm. The algorithm consists of several similarity attributes that are based on:
Sites that share the same audience.
Sites that compete on the same keywords.
Common links to and from the compared sites.
Sites that share similar content.
There are two ways to find similar sites:
From Sales Intelligence home page, enter the website you would like to analyze.
Click Compare to benchmark up to four websites. Relevant websites will be suggested based on the Similarweb algorithm.
From the left menu, Overview > Traffic and Engagement .
From Sales Intelligence home page, enter the website you would like to analyze.
Click Compare to benchmark up to four websites. Relevant websites will be suggested based on the Similarweb algorithm.
To view a list of domains based upon their similarity to your client's website, from the left menu, Overview > Competitive Landscape .
Click the arrow to the right of each website to open a new tab and browse through the website.
Note: This could also be a potential client for you - to track this prospect by adding it to a list, simply hover over the website name and hit Track.
From Sales Intelligence home page, enter the website you would like to analyze.
Click Compare to benchmark up to four websites. Relevant websites will be suggested based on the Similarweb algorithm.
From the left menu, select Search >Organic/Paid Competitors .
From Sales Intelligence home page, enter the website you would like to analyze.
Click Compare to benchmark up to four websites. Relevant websites will be suggested based on the Similarweb algorithm.
From the left menu, select Overview >Audience Interests to follow the consumer journey over a 24 hour period and see the most commonly visited websites in conjunction with the one you're analyzing. Using this feature is beneficial, as it will give visibility of the real-time competitor environment and highlight new or previously not considered competition, which is ordered in terms of relevance to the consumer, based upon your chosen website.
To learn more about how you can benchmark your performance against competitors, check out our comprehensive guide: "How to Use Similarweb for Competitive Benchmarking."