Why You Should Leverage Market Intelligence in Every Client Engagement

The business world is increasingly focused on being data driven and this mentality is changing the way we work. In every department, whether it be marketing, operations, strategy and sales, we are looking for ways to test new ideas, measure their performance and then double down on the strategies that bring the most value.

Insights driven sales process

Before reaching out to a prospect, it’s critical to be prepared for the conversation with meaningful insights about what’s driving their business. Instead of opening with your own product and value proposition, SimilarWeb enables you to use data to understand your prospects’ needs and pains and use that to start a conversation.

SimilarWeb Sales Intelligence can help you uncover the right insights about your customers or prospects to position yourself as a consultant and gain their trust. Research their performance, their competitors’ marketing strategies, and the state of the industry. The end result will be a positive impact for your customer’s objectives, and ultimately, for yours.

How Market Intelligence can help fill the gaps for your prospects

The problem is that some companies are working in a vacuum. Data Driven for some businesses means using only your own metrics and, at best, comparing the performance of one tactic to another. Yet, there is a fundamental lack of context and visibility.

We will use H&M as an example to better understand why it is crucial to have full context to evaluate performance.

Step 1: Analyzing H&M growth in November. November is a very important month for every eCommerce site. Accordingly, it’s great to see that H&M had a 6.99% growth in November compared to October.

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Step 2: analyzing H&M growth in the right context. H&M competitors had a much bigger growth with 19% for Zara and 37% for Gap.

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H&M may seem like a great growth trend when analyzed individually, but the key is being able to compare performance against a business’ competitors to truly understand whether the company was able to grab a bigger share of its potential audience.

Market Intelligence brings meaning and value to data by providing context from their industry and the wider digital world.

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