Optimize Your Client's Display Strategy

Understand your client's and their competitor's creatives, messaging, publishers, and user acquisition networks.

  • Analyze your client vs. its competitors in the Competitive Analysis tool and go to Display Ads > Creatives & Videos to understand the messaging of the creatives that your client's competitors are running.

  • Navigate to Publishes to get insight into what placements they have used in their campaigns (where the creative banners are published), navigate to Publishers.

    TIP: Pay attention to the Total Traffic Share column, where you can understand how much display traffic was generated by each publisher website

  • Use the "Networks" and "Industries" filters at the top to narrow your search results.

  • Navigate to Ad Networks to discover which networks your client and their competitors work with.

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