Optimize Your Client’s Display Strategy

Understand your client’s and their competitor's creatives, messaging, publishers and user acquisition networks.

  • Analyze your client vs. its competitors in Website Analysis and go to Display Ads > Creatives & Videos, in order to understand the messaging of the creatives that your client's competitors are running.

  • In order to gain insight into what placements they have used in their campaigns (where the creative banners are published), navigate to Publishers.


PRO TIP: Pay attention to the Total Traffic Share column, where you can understand how much display traffic was generated by each publisher website

  • Use the “Networks” and “Categories” filters at the top, to narrow your search results.

  • Navigate to User Acquisition Networks to discover which networks your client and their competitors work with.

Was this article helpful?
0 out of 1 found this helpful