Optimise your Client’s Display Strategy

Understand your client’s and their competitor's creatives, messaging, publishers and user acquisition networks.

  • Analyse your client vs. its competitors in Website Analysis and go to Display Ads > Creatives & Videos, in order to understand the messaging of the creatives that your client's competitors are running.

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  • In order to gain insight into what placements they have used in their campaigns (where the creative banners are published), navigate to Publishers.

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PRO TIP: Pay attention to the Total Traffic Share column, where you can understand how much display traffic was generated by each publisher website

  • Use the “Networks” and “Categories” filters at the top, to narrow your search results.

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  • Navigate to User Acquisition Networks to discover which networks your client and their competitors work with.

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