Optimize Your Client's Paid and Organic Search Strategy

  • Go to Research > Website Analysis > Search Traffic > Keywords to understand what keywords drive traffic to your client’s and competitors’ website

  • Understand the battleground for each keyword, by looking at the third column, titled “Competitive Traffic Share”.

  • Use the filters at the top to narrow your search results: use the smart competitive filters to identify keywords your client does not receive traffic from, but its competitors do, and the keywords their competitors get significantly more traffic than they do.

  • Improve your client’s keyword strategy to include new and trending keywords by using the check boxes for new, trending, and questions.


Research a Specific Keyword or Group of Keywords

  1. Go to Research > Search Keyword Analysis

  2. Enter the keyword or the group of keywords in the search bar

  3. Scroll down to find the traffic breakdown across websites

  4. Use the “Website Categories” filter to narrow down your results by category

  5. Click on “Paid” on the left hand vertical menu to analyze the websites that generate paid traffic from the same keyword, and “Mobile” to learn which sites get traffic from these keywords on mobile web.


Generate New Keyword Ideas

The Keyword Generator will help you come up with new keyword ideas for your client’s SEO and PPC strategies, and blog content to showcase strong keywords related to a specific keyword.

  1. Navigate to Research > Search Keyword Analysis

  2. Type a relevant search term into the Keyword Generator. For example, if you want to find keywords related to the search term “açaí”, type “açaí” into the Keyword Generator.

  3. Click on the Keyword Generator Tool on the left hand menu


PRO TIP: In order to find açaí-related keywords with month-over-month growth in Search Volume, refer to the 3rd column “Yearly Trend”.

  • Click on the checkboxes to add the relevant terms to a new or existing keyword group, and analyze the group to discover the websites that win traffic for those keywords. E.g. if your client specializes in packaged foods, filter Website Categories for “Groceries” to help them find retailers for their products.

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