Go to Research > Website Analysis
Enter your prospect’s domain into the search bar
Select the relevant time period from the date picker, country filter and device
Select the “Compare” button to add in up to 4 of your prospect’s competitors.
PRO TIP: Not sure who your prospect’s competitors are? SimilarWeb can help. Go to Overview > Competitive Landscape to see websites determined by SimilarWeb to be similar to your prospect.
Go to Traffic & Engagement
In the date filter select the “compare to” checkbox to understand whether your prospect and its competitors are growing or declining in traffic period-over-period or Year-over-Year
Go to Marketing Channels to understand your prospect vs. its competitors to understand which channels they each rely on to get traffic from
PRO TIP: Benchmark your prospect’s marketing strategy against its industry by clicking on the drop down list by "Benchmark" and then selecting a category (predefined or custom).
Switch between Desktop and Mobile to ensure that your prospect’s marketing budget is being optimally spent across both devices.
PRO TIP: Toggle between % and # to view the percentage of traffic coming from each channel vs. the absolute numbers to easily identify which competitors are strongest per channel.
Scroll down to the Channel Analysis widget and click “Direct” to select a specific marketing channel from the drop-down menu. Analyze the quality of traffic generated by that channel by toggling between the engagement metrics.