Go to Research > Website Analysis
Enter your prospect’s domain into the search bar
Select the relevant time period from the date picker, country filter and device
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Select the “Compare” button to add in up to 4 of your prospect’s competitors.
PRO TIP: Not sure who your prospect’s competitors are? Similarweb can help. Go to Overview > Competitive Landscape to see websites determined by Similarweb to be similar to your prospect.
Go to Traffic & Engagement
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In the date filter select the “compare to” checkbox to understand whether your prospect and its competitors are growing or declining in traffic period-over-period or Year-over-Year
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Go to Marketing Channels to understand your prospect vs. its competitors to understand which channels they each rely on to get traffic from
PRO TIP: Benchmark your prospect’s marketing strategy against its industry by clicking on the drop down list by "Benchmark" and then selecting a category (predefined or custom).
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Switch between Desktop and Mobile to ensure that your prospect’s marketing budget is being optimally spent across both devices.
PRO TIP: Toggle between % and # to view the percentage of traffic coming from each channel vs. the absolute numbers to easily identify which competitors are strongest per channel.
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Scroll down to the Channel Analysis widget and click “Direct” to select a specific marketing channel from the drop-down menu. Analyze the quality of traffic generated by that channel by toggling between the engagement metrics.
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