Find New Affiliate Opportunities

SimilarWeb’s Partner Recommendation Engine enables you to find new affiliates to work with based on a sophisticated algorithm. 

To find new affiliate opportunities:

  1. Create an arena in your workspace.
  2. Click the + button next to Partner Lists.
  3. Select Find New Partners.
  4. Select an arena.
    A list of potential affiliates based on your arenas will be displayed.


How Does Our Recommendation Engine Work?

  • Once you create your arena, we identify sites which are similar to your competitive set, as well as sites from your industry. 
  • We group these sites and create a "virtual competitive set." For this group, we look at the incoming traffic (referral traffic).
  • We want to understand which of those referral sites are the most relevant to you. Thus, for each of the referring domains, we look at the following parameters:
    • How much traffic does it send out to other sites and to where? 
      Note: A high percentage of incoming traffic indicates it is an affiliate site.
    • The share of search traffic and non-branded keywords driving traffic to this site.
      Note: Most high-quality affiliate traffic has a high volume of search traffic, mainly from long-tail keywords. 
  • Based on these parameters and more, we provide a score for each site. The sites with the highest scores will be recommended for your partner list.
  • You will be able to edit the list - remove/add sites. By doing so, we'll learn which websites are the best fit for you, and recommend more of a similar type!
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