The first engagement metric for iOS offers Similarweb clients a view into any app's active user base. iOS represents ~52% of the US app market share.

Together with our Android app data, this will enable you to gain a complete understanding of app performance and strength and compare engagement to publicly report KPIs - specifically for non-gaming apps (think travel, shopping, and ridesharing).

This metric is available in Excel and can be added along with the rest of the widget to a dashboard- and is also available via the API!

We have data for 3.7K (and growing) iOS apps’ monthly active users in the United States. Data will be available from December 2018 onwards.


Get in touch with support or your account manager to get the extensive list of supported apps, or request your app to be added!

For more on measuring active users, read our blog post, "Why Daily Active Users Matter and How To Boost User Engagement."

Feature Location

Market Research > Company Research > App Analysis > Overview > Engagement

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