iOS Monthly Active Users

Location: Research > App Analysis > Usage and Downloads > Engagement

The first engagement metric for iOS offers SimilarWeb clients a view into the active user base of any app. iOS represents ~52% of US app market share.

Together with our Android app data this will enable you to gain a more complete understanding of app performance and strength, as well as compare engagement to publicly report KPIs - specifically for non-gaming apps (think travel, shopping and ridesharing).

This metric is available in Excel and can be added along with the rest of the widget to a dashboard- and is also available via the API!

As part of the BETA release, we have data for 3.7K (and growing) iOS apps’ monthly active users in the United States. Data will be available from December 2018 onwards.


Get in touch withsupport or your account manager to get the extensive list of supported apps, or request your app to be added!

For more on measuring active users, read our blog post, "Why Daily Active Users Matter and How To Boost User Engagement".

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