Define your target prospect and create contact profiles to build a list of relevant and qualified leads using the Similarweb Advanced Search.

What is the value?

The Advanced Search feature helps you build a comprehensive list of highly-qualified leads by applying various search criteria filters and targeting prospecting who have a clear need for your solutions and services.

Using the Similarweb Sales Solution, you can focus your prospecting efforts and discover new leads by:

  • Company Search: Using a variety of search parameters, generate a list of leads that match your selected criteria.

  • Industry Leaders: Find the companies capturing top traffic volume within a selected industry.

  • Topic Leaders: Discover the websites receiving the most traffic from specific keyword searches.

  • Competitor's Customers: Find websites that are sending traffic to your competitors.

Once you've set the search criteria, you can name and save the search. You will receive automatic notifications each month when new prospects are discovered that match the search parameters for each saved search.

How Can Similarweb Help You Generate Leads

Target your search and build your lead list based on various criteria and filters -- including company criteria, technologies used, website traffic and engagement targets, and company contacts.

  1. From the sidebar menu, select Find New Leads. Then, choose Advanced Search.

  2. Using the Filters panel, set the desired Company & Website filters, Traffic & Engagement filters, and the Contacts Profiles.


    Company & Website Filters

    Set the Company and Website filters to focus your efforts on leads that match various related criteria, including company size and location, category or industry, business type, and technologies used.

    • Website Filters


      + Type: Specify the types of sites to include in your lead list. Search for eCommerce and Publishers and Advertisers sites.


      + Industry: Filter to include leads in any industry or a specific industry. (see the complete list of industries available).


      + Ecommerce Online Revenue: Filter to include leads by their online revenue (Calculated per domain).


      + Technologies: Filter to include or excluded leads that are using specific technologies.

        Tip: Find leads working with competing or complementary technology to increase the likelihood of a partnership.


      +Top Level Domains: Set the desired domain types to include or exclude.(i.e., .com, .org, etc.)

    • Company Filters


      + Headquarter Location: Find leads in geographical regions where you conduct business. Set the country filters (for the company HQs) and set postal/zip codes to zero-in.


      + Employee Headcount and Annual Revenue: Target just the right-sized company for your business partnerships.

    • Exclude Filters


      + By Similarweb Account Lists: Remove duplication by excluding websites that appear in lead gen searches.


      + By Suppression Lists: Exclude irrelevant domains such as clients or prospects you are already working with.


      + By Salesforce Accounts: Remove websites that already appear in your Salesforce account list. You can exclude all duplicates or websites by a specific account owner or account type.


      + By Hubspot Accounts: Remove websites that already appear in your Hubspot account list. You can exclude all duplicate websites or websites by a specific account owner or account type.

    Traffic & Engagement Filters

    Generate leads based on specific website traffic metrics and target the perfect leads. Metrics you can set include:


    + Incoming Traffic: filter the visits, visitors, and page views to target websites that are generating desired traffic volume


    + International Visits: find leads based on the source of the traffic


    + Traffic changes: target growing or trending websites


    + Engagement metrics: find sites with high-quality traffic or companies that may be looking to improve traffic engagement


    + Marketing Channels: set the range for traffic ratios by marketing channels


    + Audience Gender and Age: target a specific demographic for your lead list

    Contact Filters

    Use the contacts filters to build and save contact profiles in lead generation efforts. Learn more about Contact List.


    + Employee Location: Use the Include or Exclude filters to search specific geographical regions.


    + Employee Profile: Toggle to include a specific Contact profile in the Advanced Search, or click Add a Profile to define a new contact profile.


    + Contact Details: If desired, choose to view only prospect contacts where email, phone, or both are provided.


  3. To see and review the full scope of filter settings, click Summary.

    Select Save Search and provide a name to save the settings for future searches.

      Tip: Set filters once and save the search. Each month, you'll receive an email notification with a new list of results that fit the defined criteria.

    Save your lead generator search
    To access your saved searches, use the dropdown at the top of the search panel. Here, see the number of results available within each search list -- including the number of existing and new leads.

Save Leads and Export Search Results

From the search results, create a list of prospects to track and monitor in Similarweb, or export the list of prospects. When saving searches, you can choose to create a new search or update an existing search.

  1. To add prospects to a lead list, click Save to My Lists and add to an existing list or create a new list.

  2. To export a list of prospects, select the Top Websites or manually select the list of prospects. Click Export.

  Tip: Set up multiple saved searches to quickly access the list of prospects. Slight variations in search criteria can be saved and used as unique searches to focus on specific customer profiles.


When can you see new available leads?

Every month on the 8th, a new set of fresh leads will become available. If you created the list in the current month, the list would reflect leads currently available without showcasing changes from the previous month.

Can I change the time period analyzed within the Advanced Search?

Data is updated monthly. You can view the current month's data and insights for a lead within the Advanced Search.

To view historical data for a site, click the company name to open the right sidebar and then click Full Account Review.


Feature location

Try it now! Go to Sales Intelligence > Find companies > Company search.

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