Use the Lead Generator to build a list of ideal leads based on online performance insights. Define your search criteria with 50+ web metrics and get a fresh list of accounts every month.

Learn how to generate new lead lists based on defined criteria using the Lead Generator.

What is the value?

Leverage Sales Intelligence to discover new high-quality prospects that have a clear need for your solution and see how easy it is to find new leads.

You can customize your leads based on various criteria and filters, each representing different aspects of a company’s web activity. This allows you to focus your prospecting efforts.

How to Generate New Leads

Leads can be generated in several ways using the Lead Generator tools. Search for leads by Company, Industry Leaders, Topic Leaders, Competitor's Customers.


The steps below cover how to generate leads by Company.

  1. From the Sales Intelligence home page, use the left sidebar and select Find Companies > Company search.

    (Or, from the Sales Workspace, select Find outbound leads > New Search.)

  2. Use the filters to the left to build your search criteria and focus your prospecting efforts.


    The following search filters can be used to find your qualified leads:

    • Quick Search: Use this free text search for ad-hoc searches of specific websites or brands for a quick review.

    • Website filters: The website filters allow you to set parameters to find the most suitable leads for your business.

    + Type: Specify the types of sites to include in your lead list. Search for eCommerce and/or Publishers and Advertisers sites.

    + Industry: Filter to include leads in any industry or a specific industry. (see the full list of industries available).

    + Technologies: Choose to include or exclude leads based on the technologies they have installed on their website. Tip: Find leads that are working with competing or complementary technology to increase the likelihood of a partnership.

    + Top Level Domains: set the desired domain types to be included, or excluded, from the list.(i.e., .com, .org, etc.)

    • Company filters: Set the company filters to help find the right leads for your target location and company size

    + Headquarter Location: Find leads in geographical regions in which you conduct business. Set the country filters (for the company HQs) and set postal/zip codes to really zero-in.

    + Employee Headcount and Annual Revenue: Setting the headcount and revenue allow you to target just the right-sized company for your business partnerships.

    • Traffic & Engagement filters: Generate leads based on specific website traffic metrics and target the perfect leads. Metrics you can set include:

    + Traffic volume: filter the visits, visitors, and page views to target websites that are generating desired traffic volume

    + International Visits: find leads based on the source of the traffic

    + Traffic changes: target growing or trending websites

    + Engagement metrics: find sites with high-quality traffic or company that may be looking to improve traffic engagement

    + Marketing Channels: set the range for traffic ratios by marketing channels

    + Audience Gender and Age: target a specific demographic for your lead list

    • Exclude filter: set your exclude list to remove websites already in your lists, or to hide sites that you previously eliminated

    • Suppression List: You can also exclude irrelevant domains, for example, clients or prospects you are already working with by selecting the Suppression List filter.

  3. Once all filters have been set, click Save Search, provide a name, and then click Save.

The lead generator tool produces a list of leads based on the criteria selected.

From the search results, create a list of prospects to track and monitor in Similarweb, or export the list of prospects.

  1. To add prospects to a list to monitor, click Save to My Lists and choose to add prospects to an existing list or create a new list. Click Save.

  2. To export a list of prospects, choose the Top Websites, or manually select the list of prospects. Click Export.

Suggested Searches

Let the Suggested Searches tool do some of the work for you by pre-selecting filters based on your selection.


Note: You can choose the website type: Ecommerce, Advertisers, or Publishers.

Managing and using your saved searches

Click My Saved Searches to access your saved searches. Here, see the number of results available within each search list -- including the number of existing and new leads.


When can you see new available leads?

Every month on the 8th, a new set of fresh leads will become available. If you created the list in the current month, the list would reflect leads currently available without showcasing changes from the previous month.

Feature location

Sales Intelligence > Find companies > Company search

Sales workspace > Find Outbound Leads

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