Use the Lead Generator to build a list of ideal leads based on online performance insights. Define your search criteria with 50+ web metrics and get a fresh list of accounts every month.

Learn how to generate new lead lists based on defined criteria using the Lead Generator.

What is the value?

Leverage Sales Intelligence to discover new high-quality prospects that have a clear need for your solution and see how easy it is to find new leads.

You can customize your leads based on various criteria and filters, each representing different aspects of a company’s web activity. This allows you to focus your prospecting efforts.

How to Generate New Leads

Leads can be generated in several ways using the Lead Generator tools. Search for leads by: Company, Industry Leaders, Topic Leaders, Competitor's Customers.


The steps below cover how to generate leads by Company.

  1. From the Sales Intelligence home page, use the left sidebar to select Find companies. Choose Company search.

    (Or, from the Sales Workspace, select Find outbound leads.)

  2. Use the filters to build the search criteria and focus prospecting efforts. Set traffic and engagement parameters, website categories and technologies, and geographic locations, as desired.

    • Geographic Settings: Choose the desired country (or countries) for incoming traffic to the website.

    • Visits, Visitors & Total Pageviews: Define the traffic criteria to isolate the size and reach of the website.

    • Engagement: Choose to include leads based on traffic quality

    • Marketing Channels: Set the desired levels of incoming traffic from specific sources

    • Traffic Changes: Find websites gaining/losing traffic or focus on traffic changes from specific marketing channels.

    • Website category: Similarweb categorizes every website by industry (see the full list of categories available). Select the category or categories you are interested in.

    • Technologies used: Generate leads based on the technologies they have installed on their website. Find leads working with competing or complementary technology. You can also exclude certain technologies, such as your own product or technology that indicates a low likelihood of partnering with you.

      Note: Choose Unique Monthly Visits to understand how many unique devices/people visited the site.

    • Traffic Changes: Only find websites gaining/losing traffic; you can even focus on traffic changes from specific marketing channels. For example, identify increasing media spend by setting the filter to include an increase in Paid Search or Display.

    • Company Headquarters: Choose the country where the company is HQed; after selecting a country, you can further filter based on a list of zip codes. You can also find all companies with HQ Zip codes that begin with certain digits/characters (in addition to finding companies located in an exact Zip code).

  3. Once all filters have been set, click Run.

The lead generator tool produces a list of leads based on the criteria selected. From the search results, create a list of prospects to track and monitor in Similarweb, or export the list of prospects.

  1. To add prospects to a list to monitor, click Save to My Lists. You can add prospects to an existing list or create a new list to use to monitor prospects. Click Save.

  2. To export a list of prospects, choose the Top Websites, or manually select the list of prospects. Click Export.

Feature location

Sales Intelligence > Find companies > Company search

(or Sales workspace > Find Outbound Leads)

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