Data-Driven SEO & Content Ideas

A great way to up your content marketing game is finding the content that resonates with your audience. With SimilarWeb, you can easily find the content in your niche that is driving traffic to businesses like yours.

In this guide, we’ll show you the fastest way to identify the best content and topics to support your content marketing strategy. Focusing on the right content can reduce marketing costs and expand your reach - which in turn helps potential customers discover your business!

We’ll cover the following key questions:

  • What is the content that resonates with my audience?
  • Where can I share my content on social channels?
  • Who can I partner with to distribute my content?

 

What is the content that resonates with my audience?

 

Pinpoint the best-performing content of your competitors: the links that receive the most traffic to your competitors

Audience Interests: The topics your audience is interested in and the websites they visit often

  1. To pinpoint the best-performing content of your competitors: In the Research module, click on Website Analysis and enter a competitors’ site in the search bar. Then, click the compare button, and enter up to 4 other competitors in your market.
  2. Navigate to Content → Pages. On this page, you can see the most popular URLs of each competitor separately.

    You can use the following filters to surface top performing content:
  • "All" - discover the top 1,000 popular pages per month during the selected timeframe
  • "New" - pinpoint new pages, i.e. content that only generated page views in the last month of the selected timeframe
  • "Trending" - identify the pages that experienced a large increase in page views compared to the previous month
  • "Best Performing" - Identify pages that attracted significant traffic for each month during the selected timeframe.

  1. Next, navigate to Search Traffic → Keywords.
  2. Use the filters on the top of the page to surface Organic, Non-branded keywords and use the Competitive Traffic filter to surface Highly Competitive Keywords.
    The table will then reflect the content that your competitors are creating that is of high interest to your target audience. Go to the URL column where you can click on the exact page receiving traffic from the given keyword.
  3. Create a Keyword List. These keywords are good topics to create content around- so make sure to select those that are most relevant for you and create a Keyword List.

    The Keyword List will then be available in your Workspace and in the Search Keyword Analysis section.

  4. Once you’ve created your Keyword List, navigate to the Search Keyword Analysis section.

  5. Select “Keyword Groups” and choose your Keyword List the Keyword List from the drop-down on the top left.

  6. Navigate to Keyword Competitors → Organic. On the top, you’ll see a high-level overview of the search volume and distribution of organic versus paid traffic for the Keyword List.

  7. Scroll down to the bottom of the page where you will see a table with an extensive list of websites creating content for this keyword with a link to the exact page. This gives you great examples for different topics and content formats! 


Where can I share my content on social channels?


Once you’ve collected a list of interesting content topics and you’ve put your writing skills to work - you’ll want to maximize the eyeballs on any piece of content.

A great way to expose your content to the right audience is via groups on social channels. You can find the Facebook groups your competitors are leveraging to share their content on SimilarWeb.


Find Facebook groups on which you should distribute your content:
 

  1. In the Research module, click on Website Analysis and enter a competitors’ site in the search bar. Then, click the compare button, and enter up to 4 other competitors in your market.
  2. Navigate to Social Traffic → Overview.
  3. Scroll down. In the table, you will see all the social pages referring traffic to your competitors.
  4. Enter “group” in the search bar to surface all the relevant Facebook groups and communities you can join to share your content.


Who can I partner with to distribute my content?


Another way to share your content and product offering is by partnering with social media influencers on Youtube and Instagram. Influencers have an expansive following - and can help your business get in front of thousands (if not millions) of consumers.

To pinpoint influencers to partner with for content distribution,9 - remain on the same page as the earlier step.

  1. In the Research module, click on Website Analysis and enter a competitors’ site in the search bar. Then, click the compare button, and enter up to 4 other competitors in your market.
  2. Navigate to Social Traffic → Overview.
  3. Scroll down. In the table, you will see all the social pages referring traffic to your competitors.
  4. For YouTube influencers, enter “youtube” in the search bar to surface all the relevant YouTube pages in the table.
  5. For Instagram influencers, enter “Instagram” in the search bar to surface all the relevant Instagram accounts in the table. Note that a handful of these accounts may be private so you might not be able to view them. 

 

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