How does SimilarWeb categorise domains?

Each website in SimilarWeb is categorised based on SimilarWeb categorization engine - and a few awesome interns. Our code assigns a category for any website using content tags, similarity results and a learning set of millions of websites that have verified category assignments.

Our engine can accurately classify an unknown website into one of 25 main categories and 219 sub-categories. You can see the full list here. ​

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