Find the best keyword ideas sourced from Google, Amazon, and YouTube data..


Enter a seed word or phrase, and the Keyword Generator Tool generates thousands of keyword suggestions including key metrics like search volume, click rates, paid vs. organic, top country, competition and more so you can prioritize effectively.

What is the Value?

Using the Keyword Generator, you can generate valuable lists of several types of keywords: phrase-match keywords, trending keywords, question queries, related keywords, YouTube on-site keywords, and high-intent Amazon on-site keywords.

Finding and utilizing better keywords helps you outrank the competition, earn high-quality traffic, and improve conversion rates.

In summary, you can use the Keyword Generator to:

  • Find keywords to maximize traffic and engagement using Google data (phrase-match, questions, trending, related)

  • Find high-intent keywords using Amazon on-site data (phrase-match, related)

  • Find YouTube keywords/topics using YouTube on-site data (phrase-match, related)

  • Source trending topics to create content against

  • Find the right titles to your articles or blog posts

  • Discover the best keywords for your paid search campaigns

How to Use

To find keywords using the Keyword Generator Tool :

  1. From the Keyword Research module, select Find Keywords > Keyword Generator .

  2. From the drop-down, select the Google, Amazon, or YouTube filter.

  3. Enter a seed keyword you would like to analyze, and then click Generate.

The Keyword Generator provides 4-tabs of results including Phrase-Match, Related Keywords, Trending Keywords, and Questions Queries.


Note: Amazon and YouTube provide Phrase Match and Related Keywords only.

  • Phrase Match

    Includes all search terms that contain broad and exact match mention of your seed keyword.

    For instance, the seed keyword "car insurance" will surface all user searches that match the words "car" and "insurance" such as:

    'car insurance near me', 'military car insurance', and liability insurance for rental cars'

  • Related Keywords

    Include all search terms that are semantically similar to the seed keyword -- includes terms that match the user's intent, rather than just exact match.

    These results are derived by looking at other keywords that the website pages getting the most traffic from the seed word are also ranking for.

    For instance, the seed keyword "car insurance" will surface all the user search that are relevant to the words "car insurance" such as:

    'quick online car quote', 'vehicle insurance quotes', and 'online drivers insurance'

  • Trending Keywords

    Includes all keyword suggestions that closely match the seed keyword but displays them to those with a significant traffic increase since the prior month.

    Finding relevant long-format keywords is important for any SEO, PPC, and Content Marketer -- as customers are becoming far more adept at using longtail searches to find what they are looking for.

  • Questions Queries

    Includes all keyword suggestions in the form of a question. For example, the seed word: NBA , might generate the question keyword suggestions: “what does NBA mean” or “when are the NBA playoffs."

    Question Queries point to a clearer understanding of the potential customer's intent, and Trending Keywords give great insight into exactly what is most popular - both providing powerful insight to help plan your keyword strategy

Valuable Insights: The Keyword Generator results table provides:

  • Keywords: Words and phrases that people enter into search engines.

  • CPC: Average price that advertisers paid for a click on their ad in Google’s paid search results (over the past 12 months)


  • Metrics that are displayed may vary based on the initial filter (Google, Amazon, YouTube).

  • For Google, you can filter by Any Volume or by Any CPC.


How is the Keyword Generator different from Google Keyword Planner?

The Google Ads Keyword Planner relies on search volumes and Google's related keyword data. Similarweb's Keyword Generator mines actual searches made by our panel and is based on a representative data set of keyword relationships, similar to broad-matched search terms.

In many ways, Keyword Generator provides a complementary service to Google’s Keyword Planner. While the Keyword Planner offers keyword suggestions for a Google Ads campaign, Similarweb’s Keyword provides comprehensive coverage of the keywords, including the leading domain for each and a breakdown of paid and organic search terms.

Where are the keywords in the Keyword Generator source from?

The keywords are sourced from anonymous user behavior on Google,, and from our contributor network (Dmore on our data methodology here).

Feature Location

Digital Marketing Intelligence > Keyword Research > Find Keywords > Keyword Generator

Try it now!

Was this article helpful?
36 out of 40 found this helpful