Audience Interests: Overlap and Relevancy Score

The Audience Interests: Overlap and Relevancy Score can be found under the Audience Interest tab in Website Analysis.

In the Audience Interests page table, we've added two metrics that help identify valuable websites that a target audience visits in addition to the website you're analyzing.


  • Overlap: Average percentage of users who visited both this website and the analyzed website on the same day.

    "Average" is the aggregation of unique users that visited both websites that month, averaged per day. Overlap data goes back to December 2017.

  • Relevancy Score: Indicates how relevant the website in the table is to the audience of the website analyzed, relative to the given region and time. A value of 100 represents the highest relevance for this audience.

    Relevancy score data goes back to June 2017.

Note: Audience Overlap and Audience Interests data is based on unique visits.


To access these metrics analyze the first site and scroll down to the table where the relevancy score and overlap percentage will be displayed. To access the comparison audience table, enter competitors into the compare button, available at the top of the page next to the first site analyzed. These metrics will identify sites that share a percentage of users based on the selected time period.

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