How to Navigate in the Research Module

 

When analyzing usage patterns on our platform, we found that some of our capabilities weren’t utilized to their full extent. After speaking to many of our customers, we discovered that some valuable insights were hidden and difficult to find.

So, we decided to refresh the navigation sidebar in the Research module.

Our main goal was to improve the user experience on our platform and help you access all the data you need to make better decisions, faster and more intuitively. To this end, you’ll find the new navigation side-menu boasts:

Better Prioritization

We’ve added new pages dedicated to specific metrics so you don’t have to drill down to find the metrics you love. Because a second saved is time gained.

Clearer Groupings & Terms

We’ve reorganized and renamed the sections to make useful metrics easier to discover. No more valuable data hiding behind tabs.

The result? A more streamlined workflow that enables you to find insights faster and more intuitively.

Find a detailed rundown of all the updated sections in the navigation side-menu: 

Section Updates
 Website Analysis

Each traffic source represents a significant channel with its distinct metrics. That’s why every traffic source now has its own section with pages dedicated to the data metrics you’re most likely to use.

 Web Category Analysis

The reorganization of the navigation menu has made it easier to identify the websites that dominate specific categories by traffic source, i.e. search, social, display, referral, etc.

 Keywords Analysis

There are slight tweaks in the terminology in the new menu, to support ease of use and clarity.

 App Analysis

In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.

 App Category Analysis

In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.

 Google Play Keywords

In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.


The Website Analysis module

Each traffic source represents a significant channel with its distinct metrics. That’s why every traffic source now has its own section with pages dedicated to the data metrics you’re most likely to use.

Website___1_.png

 

A detailed overview of the sections in the updated navigation:

Overview provides a high-level summary of the website’s performance and its competition

  • Website Performance (formerly Website Overview): a rundown of the website’s activity metrics
  • Competitive Landscape (formerly Similar Sites): an overview of the sites that are similar to the website to help you identify competitors

Traffic presents the reach and engagement metrics, as well as traffic channels to the website  

  • Traffic & Engagement: the user behavior on the website, i.e. how users engage with the website
  • Marketing Channels (formerly Marketing Mix): insights on where users come from, i.e. the channels driving traffic to the website 

Audience (New!) discerns the characteristics of the user base of the website

  • Geography: where users come from
  • Demographics: the gender and age of users
  • Interests (formerly Audience Interests): the users’ overarching interest, i.e. what other websites they tend to visit

Search traffic (New!) examines all the traffic that comes to the website through search engines 

  • Overview: a high-level summary of the website’s search traffic and the engagement of users who arrive to the website through search
  • Keywords: a list of all keywords that drive traffic to the website, including performance metrics and advanced filtering
  • Phrases: the words and phrases that people search for that drives them to the website
  • Ads: the paid search ads associated with this website
  • Competitors (formerly Keywords Competitors): a comprehensive list of the sites competing with the selected website for organic and paid traffic

Referral Traffic (New!) tracks all of the visits derived from and to domains (other websites) 

  • Incoming traffic (formerly Referrals): a list of all domains that drive traffic towards the website
  • Outgoing traffic (formerly Outgoing Links): the websites users are referred to from the selected website

Display Traffic (New!) reveals the paid acquisition initiatives of the website

  • Overview: a high-level rundown of the traffic from paid ads and the engagement of users that stem from ad campaigns
  • Publishers: the publishers advertising the website on their sites and their respective traffic share
  • Ad Networks: the ad networks the website is partnering with and their respective traffic share
  • Creatives: the creatives the website is using in its ad campaigns and the number of impressions for each asset
  • Videos: the video ad campaigns the website is leveraging

Social Traffic (New!) displays the social activities of the website

  • Overview: the traffic to the website referred from all social media sources

Content exhibits the traffic share of highly visited content within the website

  • Subdomains: the subdomains of the website, i.e. the differentiated content the website offers
  • Folders (formerly Leading Folders): the popular folders of the website, i.e. the sections within the website that users interact with often
  • Pages (formerly Popular Pages): the most viewed pages of the website

Ad Monetization (New! formerly Outgoing ads) details the ad revenue channels of the website

  • Advertisers: a list of the leading advertisers the site is partnering with to serve ads on its site
  • Ad Networks: a list of the mediated networks the website is leveraging to serve ads on their site

The Web Category Analysis module

In the Web Category Analysis, slice and dice the web by category to understand trends and leaders in a specific space. The reorganization of the navigation menu has made it easier to identify the websites that dominate specific categories by traffic source, i.e. search, social, display, referral, etc.

Category.png

A detailed overview of the sections in the updated navigation:

Overview provides a high-level summary of the category’s performance, main players and traffic channels

  • Category Performance (formerly Overview): the category’s online activity including the main players, users’ behavior and geography
  • Category Share: the websites that dominate this category and the distribution of traffic between them, i.e. the market share
  • Traffic Channels: the channels that drive most users to websites in this category; this indicates the user behavior in this category

Rankings (New! formerly Leaders by Source) offers a ranking of the most dominant players by traffic source. I.e. which website generates the most traffic from each source

  • Top Websites
  • Search Leaders
  • Social Leaders
  • Display Leaders
  • Referral Leaders
  • Direct Leaders
  • Email Leaders

Search (New!) portrays the brands, products and topics that define this category

  • Top Keywords: the search behavior of users in this category and the top search terms, i.e. what’s trending in this category

The Keyword Analysis module

In this module, analyze the competition for any keyword based on organic, paid and mobile traffic respectively. There are slight tweaks in the terminology in the new menu, to support ease of use and clarity.

KW_.png

A detailed overview of the sections in the updated navigation:

Keyword Analysis offers a granular view into your keyword of choice; the websites that rank highest for this keyword organically, the websites that bid on it and the keywords estimated value

  • Organic: the organic popularity and value of the keyword, as well as the traffic share and breakdown of the main players this keyword, drives traffic to
  • Paid: the websites competing for paid traffic for the keyword and the traffic share of the predominant players
  • Mobile: The value of the keyword on mobile web and the traffic share of the websites that rank for this keyword

 

The App Analysis module

In the App Analysis module, monitor an app’s performance, rank and user behavior.  In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.

App_analysis__1_.png

 

Overview provides a high-level overview summary of the app’s performance, its user engagement and ranking

  • App Performance: a rundown of the metrics that measure the app’s performance and its user engagement
  • Ranking: a review of the app’s ranking over time

Usage and Downloads (formerly App Engagement) offers a consolidated view of the app’s user base, i.e.  downloads, DAU, retention as well as daily and hourly usage metrics

  • Engagement: the user behavior for this app, i.e. how often users engage with the app
  • Retention: charts how often users return to the app after they install it
  • Usage Patterns: analyzes when users use the app during the day

Audience discerns the characteristics of the user base of the app 

  • Demographics: the gender, age and common attributes of the users
  • Interests: apps that users that downloaded this app are likely to install as well

Store (formerly Store Page Analysis) portrays the traffic channels and keywords that lead to the app’s page in the app store

  • External Traffic Channels (formerly External Traffic): the out-of-store channels that drive traffic to the app’s in-store page
  • External Search Keywords (formerly Search Engine Keywords): the out-of-store keywords that bring users to the app’s in-store page
  • Store Traffic Channels (formerly In-Store Traffic): the in-store channels that drive traffic to an app’s page within the app store
  • Store Search Keywords (formerly In-Store Keywords): the keywords the app ranks for within the app store

 

The App Category Analysis module

In the App Category Analysis module, follow the top performing apps, trends and keywords for a specific category.  In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.

App_Category.png

Category Ranking (formerly Category Analysis) presents the top ranking apps in the app stores and follows trends in app popularity for a defined category and country

  • Top Apps: (formerly Leaderboard) lists the top ranking apps in a specific category  
  • Trending Apps: (formerly Trends) follows the upward and downward trends in app popularity in a specific category 

Store (New!) charts the keywords most used for a selected category

  • Top keywords list the keywords driving the most amount of traffic to apps in Google Play

 

The Google Play Keywords module

In this module, analyze the competition for any keyword. In the new App menu, we aimed to align the navigation and terminology of the App section to that of Web.

 App_KW.png

Keyword Competitors portrays the key players receiving traffic from your keyword of choice and their traffic share

  • Organic: the competing apps that rank highest for a given keyword and the traffic distribution between these apps

 

 

Was this article helpful?
3 out of 3 found this helpful
Have more questions? Submit a request