Quick & Simple Reporting with the SimilarWeb Report Generator

At SimilarWeb, we are conscious that many of our customers spend much of their valuable time on reporting, when this could be better spent working to achieve your business goals.

With the Report Generator you can:

  • Instantly generate beautifully designed reports
  • Analyze a market or competitive set in seconds
  • Quickly surface key insights before diving deeper in the PRO
  • Discover all the relevant metrics for your use case in one place

 

This API-based tool is currently in Beta, available to clients via our Labs Platform. Generating reports requires a valid API key and the usage of a low volume of API hits.

How to get started:

Step 1: Go to ‘labs.similarweb.com’

Step 2: Click to ‘Get your API key’, copy it, enter it and click ‘Go’

Step 3: Choose from the menu of Research & Marketing reports on the left hand side [In the future we will be adding more and more report types.]

Step 4: Enter the domains you wish to compare.

Step 5: Select the time range & country

Step 6: Click ‘Generate Report’

Step 7: Choose whether to download it in: Powerpoint, Excel, or PDF. On each slide you can click the link which takes you through to the SimilarWeb PRO platform to dive deeper.

Step 8: Now share the report with colleagues, drop slides into your client presentation, or simply discover insights about your competitive landscape.

 

 

 

FAQ

Q: Can I download the reports in XLS, PPT &/or PDF?

A: Once the report is generated and the preview is displayed, you can download the report in PowerPoint, Excel or PDF format by clicking on the file’s icon on the right hand side of the preview.

 

Q: How many API hits will it cost to pull a report?

A: The amount of hits used is aligned with the regular cost and depends on the report type, country and amount of websites analyzed. An estimation of the number of API hits required per report will be displayed at the bottom of the screen, next to the “Generate” button.

 

Q: Will this platform be integrated into the PRO?

A: This is something we are currently evaluating but is not in the immediate product roadmap.

 

Q: Will there be additional reports in future?

A: Yes, additional reports will be added for different use cases.

 

Q: Why can I only compare up to 3 sites for some reports, and not 5 like in the PRO?

A: For some reports (SEO, PPC), having more than 3 websites displayed makes it difficult to interpret the insights. We want these reports to be easy to read and user-friendly.

 

Q: Where do I get my API key from?

A: Clicking on “Get your API key here” will redirect you to the API Management page, where you will find you API key.

 

Q: Does it cost me more if I download more than 1 file/format?

A: No, once the report is generated and the preview is displayed, you can download as many files & formats as you want.

 

Q: Can I choose more than 1 year as the analyzed period?

A: Yes, by clicking on the date fields you can choose the period that you want to analyze.

 

Q: What is the minimum threshold of monthly visits for a CIG report to be successfully generated?

A:

 

Report

Threshold

Website Comparison

15K avg. desktop monthly visits (in the selected period & country)

Period Comparison

15K avg. desktop monthly visits (in period A & country)

Market Intelligence - Overview

15K avg. desktop monthly visits (in the selected period & country)

Market Intelligence - SEO

15K avg. desktop monthly visits (in the selected period & country)

Market Intelligence - PPC

15K avg. desktop monthly visits (in the selected period & country)

Market Intelligence - Mobile Web

15K avg. desktop monthly visits (in the selected period & country)

Market Intelligence - Social

15K avg. desktop monthly visits (in the selected period & country)

SEO Monthly

200K avg. desktop monthly visits (in the selected period & country)

PPC Monthly

200K avg. desktop monthly visits (in the selected period & country)

 

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