Trending Topics

AI search is growing fast, and most brands have no idea what their audience is actually asking about. Trending Topics gives you the visibility of where topic demand is building in AI, so your AEO strategy is built on true signals.

What is Trending Topics?

Trending Topics is the new research layer for AEO. Think of it as Google Trends for AI, showing you which topics are gaining traction, which are fading, and where the emerging opportunities are in your category.

It answers the questions every team should be asking before making decisions in AEO:

• Which are the top topics people are asking AI about?
• Is interest in those topics rising or fading over time?
• Are there any emerging topics worth getting ahead of?

Where it sits in your workflow 

In SEO, the industry has already moved beyond individual keywords toward topic clusters,  because grouping related terms gives you a more meaningful unit to optimize around. 

In AEO, this thinking goes even further. Prompts in AI are ultra long-tail and deeply personalised, which means exact-match search terms are essentially meaningless at scale. Topics are the only practical way to identify trends, measure demand, and make content decisions, giving you a clear, consistent unit to track across the infinite variation of how people actually ask AI questions. In SEO, you'd never create content without checking keyword volume first. AEO works in the same way, except the unit isn't a keyword, it's a topic. Because people ask AI in varied ways and receive personalized answers, it's not about matching exact search terms. Topics cluster and group prompts together, giving you a clearer unit to track and measure interest.

So the question shifts from "What are the keywords I should rank for?" to "What are the topics I should optimize for?"

Make it part of your regular content cycle, not a one-time check. AI search interest shifts, and the topics gaining traction today may look very different next quarter.

What you can do with it

Confirm your content is focused in the right places 
Cross-check your current strategy against real AI search demand in your industry. See where you're aligned, and where you might be missing.

Move early on emerging opportunities 
Identify topics gaining traction before they peak, so you can build content and citation presence ahead of the curve.

Cut what's no longer working 
Spot topics where AI search interest is dropping so you can redirect effort toward areas that will actually move the needle.

Where can you find it?

Trending Topics sits within Gen AI Intelligence under AI Research, alongside AI Brand Visibility (for tracking brand presence in AI answers) and AI Traffic (for understanding AI-referred traffic).