Ad Data Add-On in Sales Intelligence

Ad Intelligence is integrated directly into Sales Intelligence, bringing verified ad spend data into your prospecting workflow.

It helps you answer a critical question:
Who is actually investing in advertising, and how much?

Combined with traffic data, technographics, and firmographics, Ad Intelligence provides a clearer view of a prospect’s financial commitment, marketing strategy, and buying power.

Ad Intelligence is a premium add-on available for Sales Intelligence Business and Enterprise packages.
Contact us to add it to your account.

The Shift: From Traffic to Budget

Traffic shows who is attracting attention.
Ad spend shows who is allocating the budget.

By adding ad investment signals, you expand your capabilities across the entire sales cycle:

Prospect Based on Investment

Filter buyers by ad spend, campaign activity, channel mix, and budget trends to prioritize accounts with active marketing investment.

Uncover Media Strategy

See how companies allocate and adjust budgets over time. Identify increases in spend, channel shifts, and evolving priorities.

Understand Market Trends

Benchmark ad investment across industries and segments to approach prospects with informed, data-backed recommendations.

Monitor & Strengthen Existing Accounts

Track how customers distribute their advertising investment to uncover expansion opportunities or detect early signs of pullback.

What’s Available

Advertiser Activity Filters

Ad Intelligence is available as filters within Lead Generation.

To access Advertiser Activity filters, go to:

Lead Generation → Filters → Manual Filters → All Filters → Advertiser Activity

Ad Volume & Spend

Filter by:

Total ad spend (global or by country)
Spend ranges
Number of active campaigns
Total ads running (last month)

Ad Spend Channels

Segment companies by:

Search investment
Display investment

Display Ad Format

Filter by format distribution:

Video share
Native share
Banner share

20+ Ad Data Columns

(Available in Lead Generation & My Lists)

Ad Intelligence metrics are also available as data columns, allowing you to sort, compare, export, and enrich records.

Ad Volume & Investment

These metrics help assess scale, growth, and operational activity.

Total Ad Spend
Total Spend MoM Change (%)
Active Campaigns
Total Ads
Desktop Ad Share
Mobile Ad Share

Channel Investment Breakdown

These columns provide visibility into how budgets are distributed across channels and devices.

Search Ad Spend
Search Spend MoM Change
Display Ad Spend
Display Spend MoM Change
Search Channel Share
Display Channel Share
Search Ads (Volume)
Display Ads (Volume)
Search Campaigns
Display Campaigns
Desktop & Mobile Share by Channel

Display Format Distribution

These insights help you understand creative and format priorities.

Video Share
Banner Share
Native Share

How Can You Use This Data?

Ad Intelligence enables you to qualify, prioritize, and engage prospects based on real marketing investment.

Beyond prospecting, you can:

Analyze how specific industries allocate advertising budgets
Benchmark investment levels across competitors
Monitor existing accounts for expansion or churn signals
Identify regional growth trends

Questions This Data Can Answer

If you want to know…	Use this	Why it matters
Do they have a budget?	Ad Volume & Spend	Focus on companies actively investing.
Where are they investing?	Ad Spend Channels	Align your pitch with their channel priorities.
What formats do they prioritize?	Display Format Share	Position relevant solutions (Video, Native, Banner).
Are they actively running campaigns?	Active Campaigns / Total Ads	Distinguish between installed tech and active spend.
Are they scaling?	MoM Spend Change	Identify accounts that are increasing investment right now.

Integrated Across Your Workflow

Ad Intelligence is embedded throughout Sales Intelligence, including:

AI Prospecting

Use natural-language prompts to find companies based on ad spend, channel mix, or budget growth.

CRM Enrichment

Sync live ad spend data directly into Salesforce or HubSpot to support spend-based qualification.

Exports & Lists

Sort, filter, and export ad investment metrics for analysis and segmentation.

Learn more about the full ad intelligence solution by Similarweb here