We're making some updates to how the Similarweb platform is organized, and we want to make sure your workflows stay smooth throughout the transition.
Starting March 23 2026, paid search features will be housed under Ad Intelligence – our dedicated solution for paid performance insights.
This change creates a clearer separation between organic and paid workflows, strengthening each experience for the teams that rely on them. Yo
- SEO Intelligence (Formerly Search Intelligence) specializes as a purpose-built solution for organic search, designed to help you find organic keyword opportunities and grow your organic search presence.
- Ad Intelligence is expanding into a more complete solution for paid marketers, bringing together paid search, display, and social insights in one dedicated space.
Use this article to understand exactly what's changing, where your features are moving, and what you need to do (if anything) to keep working as usual.
What stays the same in SEO Intelligence
Keyword Explorer
- Keyword Generator
- Keyword Overview
- SERP Snapshot
Website Explorer
- Ranking Distribution
What is changing
| Feature | Where it was | Where to find it after update |
| Pages (Paid traffic tab) | Keyword Research > Keyword Explorer | Ad Intelligence > Keyword Landing Pages |
| Search Ads | Keyword Research > Keyword Explorer | Ad Intelligence > Keyword Search Ads |
| Keyword Clusters (Paid tab) | Keyword Research > Website Explorer | Ad Intelligence > Website Keyword Clusters |
| Keywords (Paid tab) | Keyword Research > Website Explorer | Ad Intelligence > Search > Keywords |
| Landing Pages (Paid tab) | Keyword Research > Website Explorer | Ad Intelligence > Search > Landing Pages |
| Search Ads | Keyword Research > Website Explorer | Ad Intelligence > Search > Ads |
What will be going away from SEO Intelligence
The following features will no longer be available after March 23. Where relevant, we've noted the best alternative within Ad Intelligence.
Keyword Explorer
- SERP Players - Paid Traffic tab
Website Explorer
- SEO Overview - Paid tab
- Search competitors
Who is affected and when
If you’re on a 4.0 package, you will see these updates starting 23 March 2026. No action is required, the new interface will be visible automatically.
3.0 customers will continue with their current setup until they migrate to 4.0 packages later in 2026. No changes will be visible before then.
API access is unaffected. There are currently no changes to paid search data access via API.
To check which package you belong to, we encourage you to speak to your Customer Success Manager or reach out to Product support.
Need further help?
You'll receive further guidance via in-app notifications and email as these changes roll out to your account. If you have questions about how this affects your current workflow, reach out to your Customer Success Manager.
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