Access Similarweb Sales Intelligence data directly in HubSpot through a dedicated app available in the HubSpot App Marketplace. Get 10 records for free, with exclusive traffic and engagement insights that help you qualify, prioritize, and engage prospects — directly within your CRM.
This article explains:
- How to install the Similarweb Sales Intelligence HubSpot app
- What data and insights are available inside Company and Contact records
Step 1: Install Similarweb Sales Intelligence from the HubSpot Marketplace
- Find Similarweb Sales Intelligence in the HubSpot App Marketplace, or use this direct link.
- Click Install app.
- Log in with your HubSpot credentials and approve the requested permissions.
You can read more about the requested permissions and how they are used in our HubSpot setup guide.
Once installation is complete, the Sales Intelligence card is automatically added to your HubSpot records.
Integrating with Your Similarweb Account
If you don’t have a Similarweb account, you can view up to 10 records for free. After that, you’ll be prompted to register with Similarweb.
After connecting HubSpot with Similarweb:
- The Sales Intelligence card remains visible in HubSpot
- Each card view consumes 1 Similarweb credit
Registering with Similarweb also gives you access to the full Sales Intelligence platform, where you can:
- Prospect using AI
- Deep dive into companies and their digital performance
- Create and export prospect lists
- Generate AI-driven insights based on Similarweb data
Explore plans here
Step 2: Find the Sales Intelligence Data in HubSpot
After installation, Similarweb Sales Intelligence appears inside:
- Company records
- Contact records
You’ll find the card directly in the record view, alongside your existing HubSpot properties and integrations.
What Data Do You Get Inside HubSpot?
The Similarweb Sales Intelligence card lets you view real-world digital behavior and firmographic insights directly within HubSpot, helping you spot opportunities earlier and prioritize accounts more effectively without switching tools.
Website Intelligence
Understand how a company performs online with insights such as:
- Website traffic volume
- Number of domains
- Engagement trends
- Visit growth or decline
Company & Firmographic Data
Access accurate company data across 32M+ companies, including:
- Industry and Business Model
- Company revenue
- Top Competitors
- Number of employees (Available Contacts in Similarweb)
View More with the Sales Intelligence Chrome Extension
Similarweb Sales Intelligence offers a Chrome extension that provides additional insights and contact data. The Chrome extension works across Hubspot, as well as in web pages, LinkedIn, and G-suite.
Download Similarweb Sales Extension
When used in HubSpot, the extension reads the active Company or Contact record you’re viewing and enriches it with additional Sales Intelligence data — right where you’re working.
What Data Do You Get In the Chrome Extension?
Verified Contact Details
Get access to verified:
- Business email addresses
- Phone numbers
- LinkedIn Profile
This enables faster follow-ups and higher-quality engagement directly from HubSpot.
Real-Time Sales Signals
Spot intent and momentum with real-time signals such as:
- Company growth indicators
- Buying intent signals
- Newly adopted technologies
These signals help you prioritize accounts and reach out at the right moment.
AI Insights
Generate insights and outreach messages based on Similarweb data:
- Use AI insights as a starting point for outreach
- Quickly understand an account’s potential pain points
- Reduce research time and get straight to actionable conclusions
- Installing the extension also gives you access to AI Outreach in your Gmail account and the meeting preps in your Google calendar!
Learn More
Find Similarweb Sales Intelligence HubSpot Card Installation Guide to learn how to install the app easily.
If you have questions or need help, contact your Similarweb Customer Success Manager or reach out to Similarweb Support.
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