Disruption is constant, and it impacts your capability to gain market share and understand new competitive threats. Whether you’re a solo marketer, a growing startup, or a global enterprise, Web Intelligence 4.0 gives you the AI-powered insights and data you can trust to stay ahead, tracking every market, every player, every shift.
Built for every team and every business challenge.
With flexible packages designed for individuals, small teams, businesses, and enterprises, Similarweb Web Intelligence 4.0 aligns with your goals and scales as you grow. You can start small, expand your competitive intelligence capabilities, and scale your digital strategy by adding depth when needed.
Web Intelligence for individuals & small teams
Web Intelligence 4.0 makes it simple for anyone to get started with Similarweb. You can sign up with a credit card and instantly access different packages, tailored to your needs.
Competitive Intelligence
This package includes powerful insight and features to boost your growth and help you better understand your competitive landscape.
Watch what’s in Competitive Intelligence:
Who it’s for:
Solo marketers, consultants, and entrepreneurs who want a clear view of their digital market and competitors.
Key features available in Competitive Intelligence:
- Discover new competitors: See who’s winning your audience’s attention, even beyond your known rivals
- Benchmark traffic and engagement: Track your site’s share of traffic and compare against competitors
- Analyze channels: Understand where competitors’ traffic comes from: organic, referral, paid, and social.
- Smart alerts: Stay informed about competitor moves, keyword shifts, or market changes.
- Track your share of traffic: Define your own topic lists and measure visibility against peers.
Competitive Intelligence & SEO
As your needs evolve, you can add more insights to what you get from Competitive Intelligence, including mastering the SEO landscape, identifying competitive threats and opportunities, and boosting your organic traffic.
Who it’s for:
Marketers and small teams focused on organic growth, content optimization, and long-term visibility, in addition to marketers who want to understand their competition with the Competitive Intelligence features (Solo marketers, consultants, entrepreneurs, and more).
Watch what’s in Competitive Intelligence & SEO:
Key Features:
The Competitive Intelligence & SEO package includes everything in the Competitive Intelligence package, plus:
- Keyword gap analysis: Uncover untapped search opportunities your competitors are capturing
- Track daily search trends: Stay ahead of what audiences are searching for in real time
- Rank tracking: Monitor keyword performance and identify which SERP features drive the most clicks
- Content optimization: Turn keyword and traffic data into actionable SEO plans
- Benchmark organic share: Compare organic visibility across competitors or topic clusters.
Learn More About SEO Tools Pricing
Coming soon: Competitive Intelligence, SEO & PPC
Who it’s for:
Growing marketing teams and digital entrepreneurs managing multi-channel campaigns across organic and paid media.
Key Features:
This package includes everything you get from the Competitive Intelligence & SEO, plus:
- Paid search & display ad insights: Understand competitors’ ad spend, creatives, and landing pages
- Monitor keyword bidding: Protect your brand and identify cost-efficient ad opportunities
- Unified marketing view: See how paid and organic performance combine to drive traffic and conversions
- Ad creative library: Explore the designs, publishers, and timing behind competitor campaigns
- ROI optimization: Connect ad activity to traffic outcomes and adjust spend in real time.
This package is soon becoming available. Learn More About other packages here
Web Intelligence for Businesses
If you want to scale your digital strategy and increase market share, you can upgrade your subscription at any time to Similarwe for Businesses: a Customized, advanced competitive intelligence solution, including AI agents, Gen AI visibility, Market Research, and seamless API integration.
Overview
For medium and large organizations that require scalability, customization, and seamless integration, Web Intelligence 4.0 offers advanced data access, analytics, and AI-driven insights, all built on Similarweb’s best-in-class data, which is based on real user behavior and updated daily for unmatched accuracy.
Whether you’re entering new markets, tracking emerging competitors, or integrating Similarweb data into your own AI applications, Similarweb for businesses is the best digital intelligence solution designed for your modern business needs.
Learn more about Similarweb for Businesses
Who It’s For
- Mid-size and large businesses managing multiple products, markets, or geographies
- Growth-stage teams seeking data-driven expansion
- Enterprises integrating Similarweb insights into internal BI, CRM, or AI workflows
Key Capabilities & Features
Whether you're entering a new region, exploring a new category, or facing rising competition in your core market, Web Intelligence 4.0 maps your full landscape.
Advanced competitive intelligence
Customers purchasing this package will get everything in the Competitive Intelligence package, plus new advanced features:
- Market Analysis: Reveal market size, trends, entry barriers, and brand strength. Track rising and declining players to uncover new opportunities and threats
- Demand Analysis: find and analyze demand shifts before they happen, and uncover hidden consumer trends through real-time search
- Business lines & popular pages: Expand into new lines of business with confidence by benchmarking competition at the business or even page level
- Popular pages & folders: Find the most popular parts of a website. See what is growing and shrinking.
- Custom Industries: Group key competitors & specific pages into a custom industry to benchmark performance
- Website Segments: Analyze specific pages on a website for actionable insights on a brand, product category, topic, or checkout/conversion page
- Website technologies: Discover which technologies and plugins competitors use
AI Brand Visibility & AI Traffic
AI is changing the way customers search, discover, and decide. Web Intelligence 4.0 uncovers your brand visibility in Gen AI:
- See where and how you appear in AI-generated search results
- Discover competitor positioning and the queries that trigger AI overviews
- Analyze traffic from Gen AI vs any competitor in the world
AI Agents
Automate your workflows and find insights faster with our AI agents:
- AI Trend Analyzer: Leverage AI agents to automatically spot demand spikes and the key drivers behind them
- AI SEO Strategist: Leverage an AI agent to optimize your content and SEO strategy, and maximize your performance
Ad Intelligence (Search, Display, Social)
- Replace fragmented ad reporting with one unified view
- Analyze creatives, spend patterns, publishers, and outcomes
Data Integration & Automation
- Use the Model Context Protocol (MCP) server to feed Similarweb data into your own AI systems
- Connect through APIs for dashboards or custom analytics
Deep Historical Data & Granular View
- Access extended historical timelines (up to 37 months)
- Drill down to the page, subdomain, or business-line level
Audience & Conversion Insights
- Analyze audience overlaps, behaviors, and conversion paths
- Benchmark performance funnels across brands or products
Learn more about Similarweb for Businesses
Want to speak to us about the right solution for you?
FAQs
Q: How do I choose the right package?
A: Start with your current goals: Competitive visibility, SEO growth, or full-funnel insights. You can upgrade at any time as your needs evolve.
Q: Can I move between plans?
A: Yes. Web Intelligence 4.0 is modular and flexible. You can easily expand from Competitive intelligence, and add SEO capabilities, or move into Simialrweb for Business for more data and customization, including advanced AI-powered capabilities.
Q: Is API access available?
A: API and integration options are included in Similarweb for Businesses packages.
Q: What is AI Brand Visibility?
A: A new capability that shows how often and how favorably your brand is mentioned in AI-generated responses, including major chatbot platforms.
Q: Can I use Web Intelligence data in my own systems?
A: Yes, through our Model Context Protocol (MCP) server and API integrations.
Q: Is support available for setup or analysis?
A: All packages include onboarding guidance; Business users receive dedicated support and strategy reviews.
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