AI Amazon Keyword Agent

The AI Amazon Keyword Agent is Similarweb's AI-powered keyword discovery tool built specifically for Amazon sellers and brands. Instead of generic scraping, it connects searches to clicks, product performance, and brand share, enabling smarter PDP optimization and more impactful retail media strategies. 

Try It Out!

The Value of AI Amazon Keyword Agent

This is a powerful tool that allows you to take your Amazon keyword research to a whole other level. 

• Find the right keywords fast by starting with a seed term that will provide high-intent keywords you wouldn’t uncover on your own.
• Focus on what drives sales to track weekly and monthly volumes, competitor benchmarks, and retail media impact.
• See beyond search volume to connect keywords to actual clicks, product sales, and brand share.
• AI that works collaboratively with you and automatically builds keyword clusters, shows trend lines, and links them to shopper behavior.

The keyword tool can bring insight to users in various roles, including:

• Amazon Brand Managers & Sellers: Optimize PDPs with real shopper keywords, boost rankings, and refine retail media spend.
• Retail Media Teams: Pinpoint high-ROI opportunities by connecting keywords to clicks, paid/organic share, and product demand.
• Ecommerce Analysts: Benchmark against competitors and spot growth opportunities before they peak.
• Agency Account Managers & Consultants: Build scalable keyword clusters and guide Amazon SEO and paid media strategies for clients.

Location and Setup

The AI Amazon Keyword Agent is available within the lefthand menu in Retail Intelligence, under the Search Optimization module. From there, simply click on Keywords. 

1. Once the report loads, click on the "Create List" button at the top center of your screen to get started. (Note that you can also create a list from the My Keyword Lists menu in the top right.)

   

    

2. Once the new list shows up, simply type in the seed term you're looking to analyze, and our AI Agent will find the keyword variables! Generate and include up to 50 high-intent keywords from any seed term that you input. 

   Note: you can also use this to expand or refine existing keyword lists. 

   

    

3. Select the keywords you want to include. You can choose individual keywords or groups of keywords to easily multi-select a group of related terms. 

   

Analyze in Keyword Analysis

Once you've clicked Save and Analysis, you can go ahead and check out your AI-generated Keyword List like any other Keyword or Keyword List, where you'll be able to...

• Better understand search behavior for specific keywords, helping you uncover trends and monitor shopper intent
• Uncover organic vs. paid clicks for different keywords, so you can shed light on competitors' strategies
• Reveal the top brand share for each keyword or keyword list, giving you insight into the search terms you're winning on, where there's opportunity, and which ones you're losing out on entirely