AI Brand Visibility

The AI Brand Visibility tool helps businesses measure and optimize their presence in generative AI platforms like ChatGPt. In a search landscape rapidly shifting away from traditional search engines, this tool offers vital visibility into how your brand is represented across AI-generated responses for the topics that matter most.

What Does the Brand Visibility Tracker Do?

The AI Brand Visibility tool helps you measure and understand if, how, and where your brand shows up in LLM-generated content so you can take action and improve.

The AI Brand Visibility Tracker allows you to:

• Discover your visibility for specific topics in Gen AI platforms.
• Benchmark visibility against top competitors.
• Identify the most visible websites for each topic.
• Pinpoint the common sources AI tools rely on.
• Analyze relevant prompts and check if your brand appears in the answers.

It provides a detailed view into what content the AI is using, how your brand stacks up, and where opportunities lie to increase your presence. 

What Is the Value of the Brand Visibility Tracker?

Understand a New Paradigm of Search

The nature of online search and discovery has changed. Users don’t interact with generative AI in the same way they use Google Search. Traditional metrics like rankings and keywords no longer provide the full picture. In this new environment, visibility in AI-generated answers is a more powerful metric of influence.
 

Track with Precision 

• Monitor how your brand shows up for strategic topics or categories.
• Track visibility trends over the past 30 days
• See where your brand is cited or linked as a source in AI outputs.

Gain Deep Audience Insights

• Explore the nuanced prompts people use to explore your space
• Focus on topics—not just keywords—where your audience engages.

Stay Ahead of Competitors

• Benchmark against top brands with visibility in your space.
• Identify dominant content types—brand websites, publishers, UGC, etc.
• Use this insight to tailor content strategies and build key partnerships.

The Similarweb Advantage

Unlike others offering surface-level visibility metrics, Similarweb’s AI Brand Visibility tool leverages a rich dataset grounded in real-user behavior and global search demand to bring unmatched clarity to your brand’s AI footprint. You’re not just observing — you’re learning where to act. 

How to Use AI Brand Visibility

1. Select Your Brand - Start by choosing the brand you want to track and click 'Get Started'
   
   *Currently you can only select one brand to track
2. Choose the Brand Topics you want to monitor - These could be products, services, industry themes, or customer interests. The AI Visibility Tracker surfaces the topics identified as the most relevant to the brand, but these can be edited if they are not.
   

1. Review Your Brand Visibility - Access a clear overview of how and where your brand appears in AI-generated content. See mentions, citations, and source types (e.g., news sites, brand pages, forums).
   
2. Analyze your presence in specific Brand Topics - Understand your visibility in a tracked topic, how often your brand appears, which other top brands appear and potentially lead the topic as well as the source the AI got it’s answers from over the given period. 
   
3. Benchmark with Competitors - See how your visibility compares to other competitors around Brand-related Topics over the analyzed time period. Track any trends in AI visibility and identify emerging players in your category.
   
4. Analyze Prompts and Sources - View common prompts behind each topic. Understand how users phrase their questions and which sources influence AI answers.
   
5. Strategize for Visibility - Use insights to create or enhance content that aligns with the content types AI prioritizes. For instance, if publishers are key sources in your domain, focus on earning mentions in those outlets.
6. Refine and Track Over Time - Visibility isn’t static. The Tracker allows ongoing monitoring, so you can adapt strategies as prompt trends evolve and new competitors emerge.

Metrics and Insights 

• Visibility vs key competitors.
• The most visible brands and sites in your category.
• The content types LLMs favor for each topic (brand sites, publishers, UGC, etc.).
• The relevant prompts driving AI answers in your space.
• Sources and citations used by the LLM. 

FAQ

Q. What is Generative AI (Gen AI)?
A. Generative AI (Gen AI) refers to artificial intelligence systems that can create new content such as text, images, audio, or video and is based on the data they have been trained on. In the context of brand visibility and search, Gen AI tools generate written answers to user questions, rather than providing a list of links like traditional search engines.
 

Q: Is this only for ChatGPT?
A: Currently, Phase 1 focuses on visibility in ChatGPT, with plans to expand coverage.

Q: Does the tool provide traffic data?
A: This tool focuses on visibility, not traffic. It helps you measure presence and influence, even when clicks aren’t measurable.

Q: What’s the data source?
A: Similarweb’s unique dataset is powered by real-user behavior, competitive search data, and global web analytics, enabling robust AI output analysis.

Q: Can I track custom topics? How many can I track?
A: Yes. You define the topics you want visibility for, making the tool highly customizable to your brand’s strategy.  You can track up to eight topics within the campaign. We suggest topics at set-up, but you can pick your own. 

Q. Is there a country picker?
A. There is currently no country picker in the tool. For country-specific domains (e.g. .co.uk), we default to that country. For global domains (e.g. .com), we use the country with the highest traffic. Prompt and visibility data are based on this selected country. The selected country is not yet labeled in the UI but will be added soon. 

Q. Is there a date picker?
A. Currently there is no date picker. We are always looking dynamically at the last 30 days.

Q: How often is the data updated?
A: The tracker continuously monitors evolving prompts and updates visibility metrics to reflect real-time changes. It is updated daily, and tracks the last 30 days dynamically. 

Q. What is "Brand Visibility" in Generative AI tools?
A. Brand visibility in Gen AI refers to how and where your brand appears in responses generated by AI models like ChatGPT. It is no longer about ranking on a search results page, but about being mentioned, cited, or recommended in AI-generated answers.
 

Q. How is this different from traditional SEO or search visibility?
Traditional SEO focuses on ranking for keywords in search engines like Google. The aim in traditional SEO is to rank high and receive organic traffic. Gen AI tools produce conversational responses based on topics and prompts, not keyword-indexed results. There are no pages of blue links—visibility is about being mentioned in the AI's response itself. 
 

Q. Is visibility the same as traffic?
A. No. While Gen AI tools do drive traffic to external websites, that is not the core user journey, as we’ve come to expect with Google and other engines.  Gen AI tools provide answers - and even if you appear in an answer, you are less likely to receive a click to your website than on traditional search engines. But your brand being mentioned (ie. visible) in the right AI conversations builds awareness, trust, and future demand.

Q. What teams should care about brand visibility in Gen AI?
A. SEO & Marketing teams (understanding new visibility metrics); 
PR & Brand teams (measuring share of voice in AI tools);
Content teams (adapting strategies for AI visibility);
Competitive intelligence teams (benchmarking visibility against competitors)