The SEO Overview brings all of your website’s organic search performance data into one place — helping you track what matters, uncover opportunities, and stay ahead of competitors.
What is the Value?
Whether you’re analyzing your own site or benchmarking against others, this view offers powerful insights into keywords, content, and intent — all designed to support better decision-making without needing to piece things together manually.
The SEO Overview was built to help you answer key questions like:
- What keywords and pages are driving my traffic?
- Where am I gaining or losing visibility?
- What search intent bring users to my site?
- How do I compare to competitors?
This isn’t just a high-level view — it's designed to be immediately useful, letting you spot trends and shifts quickly, focus on what's actionable, and avoid data overload with clean, segmented insights.
Who can this help?
- If you’re in a marketing team, you can analyze the overall performance of a domain to benchmark against competitors and identify areas for improvement.
- If you’re in an SEO team, you can understand SERP shifts and keyword rankings to measure changes in performance and react quickly to ranking drops or gains. This report will also help you find keyword gaps compared to competitors to identify opportunities for growth and content expansion.
- If you’re a PPC Manager, you can monitor the top paid keywords, traffic distribution, and ad performance to refine your advertising campaigns and increase ROI.
- If you’re in content, you’ll unearth insights into trending keywords, keyword distribution, and top-performing pages so you can easily prioritize content creation.
How to Use the Report
1. Navigate to the SEO Overview report
Within the Similarweb platform you’ll find the SEO Overview in the following location:
Search Intelligence → Keyword Research → Website Explorer → SEO Overview. Input a website and go.
2. Get a Summary of Key Metrics
At the top, you’ll see total keywords, unique pages, and search ads driving traffic to the selected site. This helps you quickly spot growth, drops, or stability.
3. Explore Traffic Distribution
You can view how users are searching by type of keyword, which helps you discover how they find the selected site.
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Search type provides you an organic vs. paid breakout.
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Branded vs. non-branded helps you understand how often a user includes the brand name in their search.
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Search intent break outs whether a search was informational, navigational, transactional, and more.
4. Dive into Ranking Opportunities
Identify pages that need attention by looking at the ranking distribution over time — a great way to monitor SEO progress and spot changes.
Along the top squares, you can view your keywords by position:
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1–3: High visibility
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4–10: Strong candidates for optimization
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11–20: Second-page terms to monitor
- 21+: Long-tail or missed opportunities
Click into each of those squares to be taken to a report filtered by those keywords.
5. Analyze Competitor Opportunities
Add competitor sites to use the Keyword Gap Venn Diagram.
- Visualize shared and unique keywords across competitors
- Understand which terms are untapped
- View by keyword count or search volume
Example: You may see that Verizon has 335K keywords, while overlap with T-Mobile is only ~140K — suggesting thousands of opportunities.
Like the section above, click into the square to the left that highlight Opportunities, Losses, etc. to be taken to a more comprehensive report with these filters.
6. Check Top Pages and Keywords
Quickly locate:
- Top-performing organic pages
- Best keywords
- Trending, de-trending, new, and lost terms
This helps you prioritize content refreshes or expansions based on real performance.
Quick Tips to Get the Most Out of SEO Overview
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Use Compare Mode regularly to identify keyword gaps and benchmark progress.
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Track keyword position shifts week-over-week to catch changes early.
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Focus on intent breakdowns to align content with how users search.
- Check “new” and “lost” terms monthly to stay agile and responsive.
FAQ
Q: Where do I find this report?
A: Go to Search Intelligence → Keyword Research → Website Explorer → SEO Overview
Q: What makes this report different from past tools?
A: It consolidates keyword, page, ad, and competitive data into one place. It also adds:
- Trendlines for ranking distribution
- A Venn Diagram for competitive overlap
- Intent and brand filters for deeper segmentation
Q: Can I use this for competitor sites?
A: Yes. Enter any domain to explore their SEO footprint, top content, and keyword trends.
Q: What does "Trending" vs. "De-Trending" mean?
A: "Trending" shows rising keywords or pages, while "De-Trending" highlights terms losing visibility — helping you act before performance dips.
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