Here's What You Can Do In 30 Minutes

Similarweb’s Web Intelligence contains a multitude of reports that bring value and insights. Let’s dive in and find some insights that await by checking out some of the more impactful reports. 

 

To begin...

Check out Getting Started with Similarweb Web Intelligence to get an understanding of the different modules available, where they lead, and a guide to icons that you’ll see throughout the platform. 

 

Now, for the reports...

 

Check out our Getting Started in 15 Minutes guide (if you haven't already) for the starter pack of reports: Traffic and Engagement, Marketing Channels, and Search Overview.

 

Since you have more time, let's explore a few more...

 

Broaden Your Audience Targeting

The Audience Interests report is a great place to...

• Analyze browsing behaviors of your target audience to help understand user intent
• Reveal insights about the purchasing funnel, discover new audiences, and develop audience acquisition strategies.
• Discover other products or solutions your audiences are evaluating during their consideration stage
• Discover domains winning traffic and engagements from shared audiences. 

 

 

Try It Out!

 

Unearth the Impact of AI and Other Websites

Uncover incoming referral traffic insights and find the complete list of websites driving traffic to you and your competitors. The Incoming Traffic report helps you discover traffic source, volume, quality, and trends. When comparing to competitors, you can find your wins and your missed opportunities.

Separately, we have a report specifically for AI Chatbot referral traffic. As more people turn to AI chatbots for answers, tracking this traffic impact is more important than ever. With it, you can:

•   Identify traffic coming from ChatGPT, Perplexity, and other AI chatbots
•   Monitor the landing pages that AI chatbots drive the most traffic to
•   Optimize your content strategy for maximum impact with Gen AI chatbots

 

Try Referral Traffic

Try Chatbot Traffic

 

Analyze the Voice of the User

There's a slew of value to be gleaned from the Keywords report under Website Explorer.

• Get a list of all keywords driving traffic to any website.
• Benchmark against competitors and see your keyword wins and losses.
• Understand traffic for each term.
• Generate ideas to optimize content on your website or ad campaigns.
• Utilize filters to refine research into SEO and PPC strategies.
• Rely on the most accurate set of mobile and desktop keyword data available.

Try it now

 

Reveal Where Users Go Within a Website

Bring your keyword research even further with Landing Pages.

• Understand which pages are bringing the most organic or paid traffic
• Reveal trends in landing page click activity
• Analyze why that page content is performing well
• Give you a direct view of your competitor's content strategy

Try Landing Pages!

 

 

In case you have more time...

 

Along with key features such as Dashboards, explore our DaaS (Data as a Service) offerings, which include our own API you can pull data from, as well as a Data Hub with a Data Exporter and Custom Dashboards.