App Leads Generator

The App Lead Generator is a powerful new feature designed to help sales teams efficiently find and qualify app-specific prospects. By leveraging app data, sales professionals can enhance their prospecting efforts, identify relevant leads, and improve sales intelligence to drive revenue growth.

 

Try It Out!

 

Who is this for?

• Sales teams looking to identify and engage potential clients in the app industry.
• Sales professionals and business development teams targeting app developers and companies offering app-related services/ apps. 
• Technology, mobile applications, software-as-a-service (SaaS), and advertising. 

 

What is the Value?

This new tool enables you to search for Apps the same way you would search for companies or websites. You can perform this action based on criteria such as App Performance and Engagement. This empowers you to find, qualify and uncover top apps you might want to target and/or acquire.

• Targeted Prospecting – Identify app-related leads using detailed filters.
• Improved Efficiency – Save time by finding high-quality prospects that match your ICP. 
• Higher Success Rates – Focus outreach efforts on qualified leads across company and apps, this helps boost prospecting opportunities, and includes the ability to 
• Filtering to uncover your ideal leads 

 

Where to Find

Within the Sales Intelligence platform, click on Search Apps under the Prospecting section.

You’ll be presented with various filters where you can define the criteria for the leads you’re targeting and uncover your ideal leads. 

• App Category: Filter apps according to iOS and Google Play categories, such as business, dating, lifestyle, and all other available categories. 
• Last updated date: Discover apps that have been updated recently or haven't been updated in a while, depending on how well your solution aligns with their current state.
• SDK integrations: Think of SDK integration as “app technologies” there are different types of SDK integrations that help you pinpoint apps that have specific SDK’s as part of their tech stack, for example, analytics,marketing & attribution, social and sharing, monetization (specific ad network), Authentication (eg. SSO) and more. 
• Downloads & engagement: Target apps according to specific user behavior such as  download and engagement data, and pinpoint apps based on their monthly downloads, and monthly active users. 
• Ratings: See which Apps have specific ratings according to the star rating system on Google Play and iOS.
• Price: Find Apps that are paid, free or both. 
• Apps Identifier: Find apps based on their package names, or upload a bulk list of package names at once. 

Things to note…

There are two tabs for app discovery: Google Play Store and Apple App Store. Note that each store supports a different set of columns with corresponding data.

Users can view app data in each tab, based on predefined columns. You can search for apps using App Name, Developer Name, or Linked Website. 

 

 

FAQ

What is an SDK?
An SDK (Software Development Kit) in mobile applications is a suite of tools and libraries that developers use to integrate specific functionalities such as analytics, advertising, or payment processing, into an app. This is similar to “technologies” a company has integrated.