Easily identify which Generative AI chatbots are driving traffic to any site with the new AI Chatbot Traffic report! This feature marks the beginning of understanding how AI chatbots are increasingly impacting referral research and search optimization.
What is the Value?
As more people turn to AI chatbots for answers, tracking this traffic impact is more important than ever. Now you can:
- Identify traffic coming from ChatGPT, Perplexity, and other AI chatbots
- Optimize your content strategy for maximum impact with Gen AI chatbots
How to Use It
There are multiple reports that help you glean the impact of AI chatbots, which are driving more traffic than others, and the content they lean on for sourcing.
Traffic Split
Understand the traffic share from AI Chatbots across the selected competitive set. Analyze which chatbot is having the most impact on your site versus top competitors.
Total Chatbot Traffic Over Time
Understand the trend of visits over the selected timeframe. This showcases the growing impact that might be coming from specific chatbots to you and your top competitors.
Chatbot Traffic Distribution Per Domain
This charts breaks out the traffic going to each of the selected sites by chatbot. It highlights which AI chatbots are benefiting your competitors the most. This is a great way to spot the different “thought processes” or algorithms these AI bots have in sourcing their information.
Note: De-select big players like ChatGPT and Perplexity to see the reliance certain sites might have on the more popular AI chatbots.
Prompts Examples Comparison
Uncover which AI chatbot prompts lead users to your pages and your competitors’. See what users really ask, and uncover how different questions lead them to different sites.
Where to Find It
This report lives within the Website Research module. You’ll find it in Website Analysis > Referral Traffic > AI Chatbot Traffic.
Learn more...
Eager to learn more about AI? Check out our AI Glossary in our blog to become familiar with terminology around the subject.
Also, read how to be more competitive in the era of AI.
FAQ
Q: Is this feature covering All Traffic (both Mobile Web and Desktop)?
Yes.
Q: What are prompts?
"Prompts" in the context of AI or tools like ChatGPT usually refer to the questions or inputs provided by the user, not the answers provided by the Chatbot.
Q: Do you plan to add Gemini and other AI Chatbots to the report?
Yes, we will update the report accordingly and announce when new Chatbots are added.
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