Easily identify which Generative AI chatbots are driving traffic to any site with the new AI Chatbot Traffic report! This feature marks the beginning of understanding how AI chatbots are increasingly impacting referral research and search optimization.
What is the Value?
As more people turn to AI chatbots for answers, tracking this traffic impact is more important than ever. Now you can:
- Identify traffic coming from ChatGPT, Perplexity, and other AI chatbots
- Monitor the landing pages that AI chatbots drive the most traffic to
- Optimize your content strategy for maximum impact with Gen AI chatbots
How to Use It
There are multiple reports that help you glean the impact of AI chatbots, which are driving more traffic than others, and the content they lean on for sourcing.
Total Traffic Distribution
Understand the target website’s traffic break out from AI Chatbots. Analyze which chatbot is having the most impact on your site, and compare that to your competitors to see if there’s a difference. This is a great way to spot the different “thought processes” or algorithms these AI bots have in sourcing their information.
Total Chatbot Traffic Over Time
Understand the trend of visits over the selected timeframe. Take note of the percentage of all referral traffic, which is useful to understand the impact that AI is having on your site or a competitor site’s overall referral traffic.
AI Chatbot Traffic
This trend breaks out the traffic by chatbot. This showcases the growing impact that might be coming from specific chatbots. It highlights newcomers, such as Deepseek, seen in the GIF below.
Note: De-select big players like ChatGPT and Perplexity to see the rising or falling impact of smaller or on-the-rise chatbots.
Top Landing Pages from Chatbots
This report showcases the specific pages of the selected site that the chatbots are driving to. It’s a fantastic way to garner insight into what people are asking these bots, or how they’re using it as a search engine alternative. It also showcases the different content or products that different chatbots might reference.
Track the Prompts That Drive Clicks
Uncover which AI chatbot prompts lead users to your pages, and your competitors’. See what users really ask and which landing pages benefit
Where to Find It
This report lives within the Website Research module. You’ll find it in Website Analysis > Referral Traffic > AI Chatbot Traffic.
FAQ
Q: Is this feature covering All Traffic (both Mobile Web and Desktop)?
Yes. However, please note that Top Landing Pages are Desktop-only.
Q: What are prompts?
"Prompts" in the context of AI or tools like ChatGPT usually refer to the questions or inputs provided by the user, not the answers provided by the Chatbot.
Q: Do you plan to add Gemini and other AI Chatbots to the report?
Yes, we will update the report accordingly and announce when new Chatbots are added.
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