App demographics insights provide information on the app user demographics breakdown, including gender and age groups, for any Android app. It also highlights apps that users are also potentially using.
*This is the view when analyzing more than one app. Analyzing a single app appears differently.
What is the Value?
Monitoring an app's user demographics helps you better target potential audiences. With App Demographics data, you can:
- Analyze the audience of any app and optimize your user acquisition efforts, partnerships and brand awareness campaigns.
- Uncover and benchmark an app’s audience against competitor apps, and analyze how digital marketing strategies differ between them.
- Monitor your market share across demographic segments.
Where to Find
This report lives in a new, dedicated URL for App Intelligence: apps.similarweb.com.
- Once in the new platform, you can search for an app right from the homepage, which will take you to the App Performance report. From the lefthand menu, click on Audience Interests. Note: this data is only available for Google Play apps.
- Click on the blue button up top next to the select app to add up to four other apps for benchmarking.
- Using the filters in the upper right, select the country and time period.
How to Use
Gender Distribution
View the breakout of gender for each app. Note that it is a percentage of the app’s Monthly Active Users.
Age Distribution
View the breakout of age for each app. Note that it is a percentage of the app’s Monthly Active Users.
Over Time Age Distribution
See a trend over time of different age groups. Note that there is a category average, highlighting how your app, along with the other selected apps, compare to other apps in the same category.
Audience Interests
See the likelihood that users of an app are using another app in the selected time period. View it by Category Distribution, where you can see top potential apps by app category such as communication or productivity. Or see a list broken out by individual apps with App Distribution.
Note that the App Distribution is ranked by Affinity Score. This metric represents the level of probability of an app being used by the same users that installed and used the current app being analyzed.
Comments
Article is closed for comments.