Usage and Engagement

View app engagement metrics to delve into the behavior of any app's active user base with the Usage and Engagement tool.

 

What is the Value?

Usage and Engagement contains metrics for performance and behaviors, including usage habits, user lifespan, and overall user engagement for the analyzed app.

Engagement rates are an indicator of how well your app resonates with users after they download and use the app over time. Stickiness is often dependent on the value your customers find in your service, and one way to measure that is with engagement insights.

Understand how users interact with apps by monitoring Usage Daily, Weekly and Monthly as well as App Stickiness, Sessions and Time. 

 

Where to Find

This report lives in a new, dedicated URL for App Intelligence: apps.similarweb.com. 

1. Once in the new platform, you can search for an app right from the homepage, which will take you to the App Performance report. From the lefthand menu, click on Usage & Engagement.

2. Click on the blue button up top next to the select app to add up to four other apps for benchmarking.

3. Using the filters in the upper right, select the country and time period.
4.  

How to Use

There are three modules in the Usage & Engagement report that shine light onto a user’s behavior and engagement with your app, as well as competitors’. Each module has all or some of the metrics below.

Metrics

• Monthly Active Users: the number of Active Users that used that app at least once within a month, averaged over the selected time period.
• Weekly Active Users: the number of Active Users that used that app at least once within a week (Monday through Sunday), averaged over the selected time period.
• Daily Active Users: the number of Active Users that used that app at least once within a day, averaged over the selected time period.
• Daily Stickiness: The ratio of Daily Active Users (average per month) to Monthly Active Users
• Sessions Per User: The average number of times each Active User opened the app per day.
• Avg. Session Time: Average Session Time per Active User.
• Total Session Time: The average total time each Active User spends on the app per day.

Usage and Engagement Overview

An overview of each selected app and how they perform across the above metrics. Note the indicators for the apps with the highest and lowest scores for each metric. This is a great way to discover how your app compares to top competitors within the selected time frame.

 

Active Users

A trend of the Active Users across each app. You can view it by day, week, or month, and you can also see the trend of the Daily Stickiness. This is a great report to see if there were any events or campaigns that brought more usage to your app, or competitors’ apps. You can select and deselect apps to the right for a more concise analysis of certain apps.

 

Sessions

The trend of Sessions per User, Average Session Time, and Total Session Time across the selected time frame. This is a phenomenal report to see if there were any events or campaigns that impacted usage and engagement with your app, or competitors’ apps. You can select and deselect apps to the right for a more concise analysis of certain apps.