View rank information of up to five apps, per country, over the analyzed time period with the Rankings report.
What is the Value?
Ranking provides a historical picture of an app’s success in reaching its audience when looking at the Top Free apps. We can also analyze which apps are generating revenue with the Top Grossing and Top Paid filters. Analyzing an app’s ranking over time shows where your competitors are focusing their marketing and development efforts and uncovers opportunities to optimize your mobile app marketing strategy.
Where to Find
This report lives in a new, dedicated URL for App Intelligence: apps.similarweb.com.
- Once in the new platform, you can search for an app right from the homepage, which will take you to the App Performance report. From the lefthand menu, click on Rankings.
- Click on the blue button up top next to the select app to add up to four other apps for benchmarking.
- Using the filters in the upper right, select the country and time period.
How to Use
There are three modules in the Rankings report that provide key insights to how an app is performing.
Store Ranking
Get a side-by-side comparison of the selected apps and where they rank in the selected store (either the Apple App Store or the Google Play Store). Note the change column, denoting whether the app has increased or decreased in rank.
Store Ranking Over Time
Analyze the fluctuating ranks of these apps by day, providing thorough and concise insight into trends, or if there are specific events that impact the rankings.
Last Day Ranks Per Country
Get a global perspective of an app’s performance from the last day of the most recent full month available. Use this to see where there is opportunity for growth in new markets, and to see if there are markets the competitors are already striving in.
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